Kamala Harris recruits 16 American designers to create a campaign collection

Kamala Harris is launching a new clothing line from 16 prominent designers in support of her 2024 US presidential campaign.

After Harris-Walz’s “Midwestern princess” camouflage hat reportedly hit nearly $1 million in sales in less than a day, the Harris campaign has added a collection of socks, tote bags, T-shirts and sweatshirts ahead of the November presidential election. Now, American voters can purchase a wide range of products, made by some of fashion’s most celebrated designers, including Ulla Johnson, Tory Burch, Willy Chavarria, Thom Browne, Prabal Gurung and Sergio Hudson.

From red, white and blue striped socks to a black long-sleeved T-shirt reading “Reproductive Rights Now,” the new line of merchandise sheds light on Harris’ running platform and the issues it focuses on.

Meaghan Burdick, a senior campaign adviser to Harris, said Fashion About the new collection: “Vice President Harris and Governor Tim Walz are fighting for a future that strengthens our democracy, protects reproductive freedom, and ensures that every person has the opportunity to not just survive, but thrive.

“Designers for Democracy is a group of beloved American designers who believe in that vision and are working to bring Harris and Walz to the White House,” Burdick said.

While designers like Aurora James, Vera Wang, Joseph Altuzurra and Victor Glemaud have been known to contribute to the Democratic presidential election collection in past years, Harris' team has turned to new creatives like Rachel Scott and Bettina Benson this year.

Each contributor collaborated with another or individually produced an item that reflected the issue they are most passionate about. For example, Aurora James, creative director of Brother Vellies, made socks with red hearts and the phrase “Reproductive Freedom” stitched in black on the ankle, as well as a T-shirt that reads, “America is an Idea.”

“For me, the most important thing this fall is unity and compassion,” James said. “For too long, people who look like me were made to feel like we didn’t belong here. But America belongs to all of us, equally.”

“I firmly believe that an inclusive country is a stronger country. I couldn’t be more excited to support Kamala Harris on her path to the White House,” James added. “She carries so many of our ideas and dreams about who America is and who she can be.”

Thom Browne designed a navy scarf with red trim and the message “Let’s win this” printed on the collar. Jonathan Cohen designed a blue crewneck sweatshirt, embroidered with a vine of red and white roses with the phrase “Vote 2024.”

Meanwhile, Brett Heyman crafted a simple black tote bag with the phrase “History is watching” written in blue lettering. Other designs include the phrases “We will not go back” and “We choose freedom.” Tory Burch also created a canvas tote bag with the phrase “VOTE” written all over it.

Burch said Fashion“Voting is an honor and a privilege, and democracy works best when everyone participates.”

The collection, “Designers for Democracy,” is available to purchase online here.

Harris’ campaign has been targeting Gen Z voters since the vice president was announced as the new Democratic nominee following Joe Biden’s withdrawal from the 2024 race. When Harris announced Minnesota Gov. Tim Walz as her vice presidential running mate on Aug. 6, onlookers noticed that Walz’s outfit included an accessory that resembled rising artist Chappell Roan’s famous merch items: the “Midwest Princess” camouflage hat.

Capitalizing on the enthusiasm and pressure for Harris and Walz to design their own version, the campaign launched a collection of baseball caps featuring “Harris-Walz” camouflage, similar to the “Good Luck, Babe” singer’s own line.