The Indian summer dessert scene is undergoing a remarkable transformation with healthier ice cream options.
Healthier ice cream options are emerging as a popular choice, transforming the way Indians enjoy their favourite summer desserts.
As the heat of Indian summer approaches, the craving for sweet and refreshing treats becomes almost irresistible. Traditionally, ice cream has been the go-to dessert for many as it offers a delicious respite from the scorching temperatures. However, with the growing awareness about health and wellness, there is a noticeable shift taking place in consumer preferences. Healthier ice cream options are emerging as a popular choice, transforming the way Indians enjoy their favourite summer desserts.
Revolutionizing the ice cream scene
Gagan Anand, Founder, Scuzo Ice ‘O’Magic, highlights how healthier ice cream options are transforming the Indian summer dessert scene. He notes that health-conscious consumers are increasingly turning to nutritious alternatives. Brands are responding by introducing ice creams made with natural sweeteners, low-fat milk and even plant-based ingredients. These options meet the growing demand for healthier lifestyles and align with dietary preferences such as veganism and lactose intolerance. Superfoods such as chia seeds, almonds and fresh fruits are being incorporated, enhancing nutritional value without compromising on taste.
The informed consumer
This shift is driven by a more informed consumer base that values quality ingredients and transparency in food production. Both artisanal ice cream shops and big brands are emphasizing cleaner labels, free of artificial colors and preservatives. Additionally, local flavors like mango, coconut, and cardamom are being reinvented in healthier formats, maintaining a connection to cultural tastes and promoting wellness.
The trend towards healthier ice creams is not just about cutting calories, but about offering a guilt-free treat that resonates with the modern Indian palate. As a result, ice creams are no longer seen as merely an indulgence, but a potential part of a balanced diet, making summer enjoyment both delicious and nutritious. This transformation reflects a broader shift in the food industry, where health and taste are no longer mutually exclusive, which is reshaping the way Indians enjoy their favourite summer desserts.
Market growth and consumer preferences
Pashmi Shah Agarwal, Co-Founder and CMO, Get-A-Way, analyses the growing ice cream market in India, which reached INR 228.6 billion by 2023. She projects the market to reach INR 956 billion by 2032, with a CAGR of 17.4% over the period 2024-2032. This growth is accompanied by increased consumer health awareness, leading to a preference for healthy alternatives.
When Get-A-Way started in 2019, healthy options were few and far between. Traditional ice cream, high in sugar and fat, needed a makeover. Agarwal explains that their goal was to make traditional ice cream healthy without losing its delicious taste. The perception of healthy and tasty ice cream changed when consumers started enjoying their products made with whey protein and no added sugar. Their high-protein, keto-friendly, low-calorie ice creams, kulfis, cheesecakes, and other products are made for those who love to indulge guilt-free.
A commitment to health
At Scuzo Ice ‘O’Magic, the commitment to serving health-conscious customers is paramount. Anand emphasizes his focus on ice cream and popsicles made from high-quality, natural ingredients, known for their healthier attributes, rather than offering conventional ice cream. Their sugar-free ice cream and sorbet options, along with healthy protein-rich beverages, are a testament to their health-conscious journey.
The joy of ice cream
Mohit Khattar, CEO, Graviss Foods Pvt Ltd (Baskin Robbins), highlights the emotional appeal of ice cream. National Ice Cream Day, he notes, highlights the joy that ice cream brings to all age groups. It serves as a reminder of the simple pleasures in life and the happiness that comes from sharing or gifting ice cream with friends, colleagues and family.
The Indian summer dessert landscape is undergoing a remarkable transformation with healthier ice cream options. As consumers become more health conscious, brands are innovating to offer guilt-free and nutritious indulgences that do not compromise on taste. This shift not only caters to modern dietary preferences but also enhances the overall ice cream experience, making it a delicious and healthy part of the Indian summer.
