Holi will be celebrated on March 25, 2024. (Image: Shutterstock)
28% of individual users from Tier 1, 2 and 3 cities were seen using the term “holi-ka dahan” to convey the symbolic act of burning past memories and embracing new beginnings.
As the vibrant hues of Holi paint the sky, online dating undergoes a similar transition, introducing new hues to the canvas of love. This Holi 2024, QuackQuack, a dating app, shared how its large number of users are at the forefront of laying the foundation for innovative dating trends, from the playful “Rang-Badlu” to the liberating “Holi-Ka Dahan” . 15,000 daters spanning India's diverse geographic and cultural spectrum participated in the survey to identify these new and exciting trends. Respondents, aged between 18 and 45, were predominantly made up of working professionals, including engineering and healthcare professionals, sales and marketing experts, people in the hospitality industry, corporate executives, data scientists, professionals in the field of the media, startup founders, content creators and more, with a smaller representation of the student community. Founder and CEO of the dating app Ravi Mittal said, “This year, we have an incredible user base that includes trendsetters who are shaping the online dating terrain. From the huge volume of chats exchanged per minute, we noticed new terms like rang-badlu and thandai-talks to describe their partners or the current status of their relationship. Also, this year we are seeing a trend of new beginnings with 28% of individual users using the word “move on” and coming up with a new positive trend – holi-ka dahan.”
- Holi-Ka Dahan – Embracing new beginnings:The app's survey results show that this Holi 2024 is all about new beginnings. 28% of individual users from Tier 1, 2 and 3 cities were seen using the term “holi-ka dahan” to convey the symbolic act of burning past memories and embracing new beginnings. From burning their exes' pictures, literally and figuratively, to deleting their numbers, app users are harnessing the spirit of Holi to say goodbye to lingering attachments. Respondents explained that like the real Holi-Ka Dahan, where bonfires symbolize the triumph of good over evil, the trends also mark a ritual farewell to past relationships, giving way to new connections.
- Rang-BadluOn a funnier note, nearly four in ten people aged between 25 and 35 affectionately labeled their failed matches as “Rang Badlu”, a play on words totally intended, highlighting the capricious changes in their temperament over the course of the relationship. . They amusingly observed that both individuals and relationships have a special ability to change color. Initially, a partner may shower their partner with love and attention, only to reveal their true colors later, which may not always be so charming. Rang-Badlu serves as a quirky reminder of the unpredictability inherent in matters of the heart.
- Thandai TalksA new trend making waves this month is “thandai conversations.” It is reported that 36% of men residing in Tier 1 and 2 cities indulge in relaxed conversations without pressure of commitment or the need to impress their potential partners; They are comparing these talks to a refreshing glass of thandai. These meaningful exchanges go beyond superficial small talk, allowing people to explore deeper topics about expectations or end goals. Most of these men are looking for genuine connections, whether they manifest as romantic connections or friendships. This trend emphasizes the importance of honest dialogue without the burden of impressing one's partner.
- Holi Rush – Last Minute Love Search34% of men between 25 and 30 years old and 21% of women under 28 years old revealed that, just like every festival, daters become more active and rush to find love before Hello. The dating app backed up this claim with data showing an increase in activity and users of the app calling it Holi-Rush. Driven by the desire to share the joy of Holi with someone special, users engage in a flurry of messages, profile views and matches in a race against time to secure a meaningful connection before the colors start flying. 3 in 7 single users experience the palpable weight of FOMO, which increases the urgency of finding the perfect match.
