Gen Z dating app fatigue has led matchmakers to return to the US.
According to a health survey conducted by Forbes79 percent of Gen Zers report experiencing dating app burnout, and many are turning to alternative ways to find love, including one of the oldest methods in existence: matchmaking. Many young adults are sick and tired of the pitfalls of modern dating, from ghosting to catfishing, matchmaker Germany Fox explained to pop sugar that their younger clients are looking for “old-fashioned” romances.
“Everyone wants to write off Gen Z for being so unserious about everything, but there are a lot of them who are looking for these kinds of real, more old-fashioned relationships,” Fox told the outlet. “My Gen Z clients say they come to me because dating apps are dead, the waters are polluted, and they are being scammed or deceived.”
It's not just Fox that has noticed an increase in Gen Z clientele, as matchmaking companies like Three Day Rule report that they have seen a marked increase in customers aged 27 and younger over the past year.
Interest in matchmaking, however, doesn't mean the end of dating apps, and companies are taking note of Generation Z's desires for real connections.
Dating app giant Hinge has set aside $1 million to facilitate in-person dating events to combat the current loneliness epidemic in the United States. The money will go to a social fund that sponsors groups developing “new, free, low-cost, recurring in-person connection opportunities” for young adults in Atlanta, Los Angeles and New York City. The grants will range from $10,000 to $25,000 each to develop, depending on fast company.
Meanwhile, Tinder has announced that it will add an option called Tinder Matchmaker that allows friends to match their friends with each other.
“For years, singles have asked their friends to help them find their next match on Tinder, and now we're making it super easy with Tinder Matchmaker,” Tinder Chief Marketing Officer Melissa Hobley said in a statement about the launch. “Tinder Matchmaker brings your circle of trust into your dating journey and helps you see possibilities you might be overlooking from the perspective of those closest to you.”
The feature will allow Tinder users to invite friends and family, including non-app users, to review and suggest potential matches. Just like regular pairing, Technological crisis It says that the new feature will not prevent the user from ultimately choosing their matches, but they can use the advice of their friends and family to their advantage.
This hybrid model of old dating apps and modern dating foreshadows the future of what the future of the dating sphere will look like. By taking a page from the tried-and-true methods of the past, only then do experts believe dating apps will be able to survive the changing tastes of Generation Z.
