From blush to high-tech makeup: the top 5 beauty trends of 2024


Today, makeup is considered a tool to highlight individuality and improve the perception of style.

2024 marks the return of the blush era. Whether it's a creamy formula, a bit of shimmer, or a liquid texture, applying blush can enhance your cheeks and provide a soft, feminine aesthetic.

Experimental fashion has been booming in recent times. The same rule applies in the beauty department as well. After years of debate, we have finally ruled out the option of makeup serving to brighten skin tone and conceal impurities. Not only women but also men have adopted makeup in their daily routines. Makeup is now considered a tool to showcase creativity and enhance style quotients. As we are already two months away from 2024, new beauty trends have appeared in the markets. If you're eager to find out, take a look at this year's top beauty changes.

The blush factor

2024 marks the return of the blush era. After all, how can you go wrong with rosy cheeks? Whether it's a creamy formula, a bit of shimmer, or a liquid texture, applying blush can enhance your cheeks and provide a soft, feminine aesthetic. Many Bollywood celebrities like Kriti Sanon and Alia Bhatt have already incorporated the trend in their makeup looks. It's time for you to do it.

espresso bottle

Milk makeup is now a thing of the past. Make way for another coffee-inspired beauty glam, also known as espresso makeup. It is a pure play of deep brown tones, in the eyes, lips and cheeks. Smudged black eyeliner and matching mascara pair well with this espresso trend. Gives off an irresistible, bold and daring vibe.

The office siren

This latest makeup trend screams the Prada energy of Gisele Bundchen's The Devil Wear. A thin line of eyeliner with a touch of mascara on your lashes will help you achieve this foxy mermaid look. Combine the eye set with red or neutral lipstick and thin eyebrows. This geek-chic avatar blends well with corporate fashion.

electric blue eyeshadow

Pinterest's trend forecast for 2024 has predicted blue eyeshadow fever. Whether it's a pop of pastel blue on your lids or a bright aquamarine one, this trend is for everyone. To add an extra dose of shine, opt for electric ones and stand out from the crowd.

Technology-themed makeover

In 2024, high-tech makeup products will reach an all-time high, with innovative products like smart foundations that adapt to skin tone and AI-powered makeup mirrors that offer personalized beauty tips.

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