Last update:
6 in 10 women said they tend to receive the most direct messages this holiday season
The woman was shocked when she found out the truth.
With the festival season coming to a brief lull with Diwali, India's most popular dating app QuackQuack conducted a comprehensive analysis of data collected from user activities during the month of October and conducted an online survey to discover the most interesting trends of this season. and forecast the trends to expect in the coming months. The app has seen a massive increase in traffic (over 25% increase in chats and 40% increase in local matches) in the last 2 months.
Ravi Mittal, Founder and CEO of QuackQuack, commented: “We expect even more traffic in the coming months; With more holidays on the way and the year winding down, daters are always in a hurry to find the perfect match this time of year. year. Last month we also saw some interesting trends; for example, users are engaging in conversations more than usual, the highest number of profile renewals and our study shows that there are some more unique trends that have not yet made their debut.”
11,000 urban and suburban users between 20 and 35 years old from all over the country participated in the online survey. Respondents came from diverse backgrounds, with the majority working in the healthcare, IT, sales and marketing and finance sectors and a small proportion being students and job seekers. The survey report shows festive flirting, saree snaps, Patakha profiles and more as key trends.
Festive flirting
The app reported a rise in flirty interaction and sharing of messages with festive emojis like diya, crackers, sweets, etc., between matches in the last one month. Backing up their report, more than 41% of survey participants ages 20 to 28 revealed they had more casual conversations during the holiday season than the rest of the year. A user from Gurugram said, “It is fun to strike up a light-hearted conversation during this season. But I have noticed that things start to get intense during the post-Diwali and pre-Christmas periods. “Most people start rushing to connect and start the year with someone special.”
Brilliant new holiday profiles
32% of urban and suburban men and women revamped their profiles with holiday-themed bios and profile photos in ethnic attire. 3 in 5 of these users reported receiving more match requests and compliments after updating their dating profiles. Ashutosh (30), from Navi Mumbai, said: “I changed my bio to exchange notes on how to stop eating sweets this Diwali, and I have received more messages than ever.”
The Saree Snaps trend stole the limelight this month, with the app reporting a 15% increase in the number of female users updating their profiles with photos in sarees and other ethnic attires this festive season. Men weren't far behind, as 24% of male users changed their images to something more festive. Bella (28) said: “I got more likes once I changed my profile photo from a photo in western clothes to one in a saree. “People are more drawn to their own culture and tradition during this time of year.”
Diwali DM
More than 39% of male users over 30 sent their first message to new matches in the last week of October. Ayan from Bengaluru said, “I took advantage of the festive atmosphere to start a conversation with my partner. Whatever you plan this Diwali or Happy Diwali works like a charm.”
6 in 10 women said they typically receive the most direct messages this holiday season; According to the survey, interactions begin more naturally and wishing a happy Diwali is the perfect excuse to reach out to a partner.
