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With 86% of fans traveling to the host city, the Coldplay 'Music of the Spheres' concerts in Ahmedabad trigger a new paradigm for cultural tourism and infrastructure of mega event
The Music of the Spheres Tour (Photo: X/Coldplay)
EY-PARTHENON (EY-P), the leading strategy consulting firm, and Bookmyshow Live, the live entertainment experiment division of Bookmyshow, the leader entertainment destination of India, has published a comprehensive report entitled 'Concert economy on the rise of India: Ahmedabad of Coldplay's Ahmedabad accumulates the blue Boomto de la India '.
Capture the broad economic, cultural impact of the workforce, sustainability and live entertainment tourism in India, following the largest live entertainment show in the country: the music of two Coldplay nights of the concerts of the spheres of the spheres in Ahmedabad, produced and promoted by the application.
Together, Ey-Parthenon and Bookmyshow Live have developed a scalable frame to evaluate the broader value of live entertainment. The report goes beyond numbers, offering an actionable data based on data that reinvents what live entertainment can mean for Indian cities beyond the meters. It serves as a tangible model for Indian cities, state governments and interested parties of the industry to integrate culture, infrastructure and trade through live experiences globally.
In a significant support of the growing concert economy of India, Prime Minister Shri Narendra Modi, during his speech at the Utkarsh Odisha – Make in Odisha Coclave 2025, declared: “In a country with an inheritance so rich in music, dance and narration of stories, with such a large group of young concerts.
Drive a new economic rhythm
Speaking about the report, Raghav Anand, partner and leader: Digital, Media and Convergence, Ey-Parthenon, said: “As we witness the dynamic growth of the live entertainment sector of India, which has exceeded the mark of ₹ 12,000 million rupees in 2024 and it is projected that it is projected in a CAGR solid of around 19% in the next three years, the concentrate of the next three years is Expenditure of which a transforming change is made.
Anil Makhija, Coo – live entertainment and places, Bookmyshow, added: “The music shows of the Coldplay spheres in Ahmedabad marked a decisive moment in the entertainment economy of India. Unlock the immense potential of the concert economy and allows the live entertainment industry to become a wealth generator for the country.
A historical tour, a giant jump for the future of live entertainment of India
The concert offered a significant economic gain, generating an estimated economic impact of ₹ 641 million rupees, including a direct impulse of ₹ 392 million rupees to the economy of Ahmedabad. The expense increased in accommodation, transport, food and retail, while the event contributed ₹ 72 million rupees in GST revenues to India's government, which underlines its powerful fiscal impact.
Coldplay concerts catapulted Ahmedabad on the world entertainment map, attracting visitors from more than 500 cities in the 28 states and 5 union territories. When 222,000 music fans descended to Ahmedabad, they brought more than only their love for music: they unleashed an economic wave that still reverberated.
Transformed Tourism: Ahmedabad as a cultural destination
The transport infrastructure was pushed to its capacity. Bookmyshow Live partnered with Western Railway to present special superfastic trains between Mumbai and Ahmedabad. The city airport managed 138,000 extraordinary travelers on the three -day window, including 47,000 record arrivals on the first day of concert. The local subway system destroyed all previous passenger records, demonstrating how a single event can prove and validate the complete transit ecosystem of a city.
The rates of the rooms that generally surround the ₹ 15,000 even during the high season they shot ₹ 50,000 – ₹ 90,000 within 48 hours after the announcement of the concert. This increase demonstrated how strategic entertainment investments generate immediate adjacent yields while showing the Ahmedabad infrastructure resilience and long -term growth potential.
Beyond the numbers, the concert remodeled perceptions. More than 80% of attendees shared a positive perspective of experience, with 39% that expresses confidence in the preparation of the city to organize large -scale events and 29% anxious to see more concerts of this type. A surprising 78% of the assistants surveyed now see Ahmedabad as a large concert city, and two thirds (66%) expressed a strong disposition to return.
More than a third (36%) explored local attractions, and 38% bought locally, unlocking the inheritance and trade of the city. Almost 8 out of 10 attendees (79%) were less than 35 years old, underlining the attractiveness of the event to the younger and high expense demography.
The economic multiplier effect
The ideas of the Bookmyshow survey of more than 2,800 attendees reveal an amazing economic multiplier: per 100 spent on a concert ticket, the attendees spent additional ₹ 585 in services such as hospitality, trips, local purchases and gastronomy. Half of the attendees stayed more than one night, increasing local hospitality. In particular, 71% of buyers were under 28, opening new audiences to local artisans and culture.
The impact of employment was equally significant. The event created thousands of temporary jobs, promoted by a workforce of 15,000 people that includes Bookmyshow Live, Coldplay's Crew, government and volunteer organizations. Around 9,000 of these were obtained locally from Ahmedabad.
Excellence for event management and sustainability leadership
Accessibility was a priority. From the entrance to the seats and facilities, fans with disabilities were totally accommodated. The concert also established a high bar for sustainability. Of the more than 36,000 kilograms of waste generated, 95% was diverted from landfills. More than 100,000 cups of biodegradable rice peel replaced single -use plastic, and about 70% of the LED bands were returned and reused.
Transforming the Narendra Modi stadium into a concert place required strategic planning. The grass protectors retained the Cricket field, while the management of state -of -the -art crowds ensured soft and safe operations at all times.
Encore: A plan for the cultural future of India
The report underlines how the live entertainment ecosystem of India can flourish through public-private strategic associations (PPP). These can promote the development of infrastructure, simplify event approvals and optimize interdepartmental coordination. Establishing a PPP facilitation unit, launching a single window liquidation portal and offering tax incentives can foster large -scale global events in India.
States that prioritize the ease of doing business, faster authorizations and support governance can obtain long -term benefits: expanding employment, tourism and state income.
The Coldplay tour is to the proof of life: the coordinated world class execution can be achieved in India. It is a new reference point for future international productions and a call to action so that interested parties treat live entertainment as a serious economic engine.
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