Clean beauty empowers you to make informed decisions by understanding the why behind each ingredient.
In a world saturated with skincare options, clean beauty is emerging not just as a trend, but as a conscious shift towards mindful skincare.
Skincare has become an essential part of our daily routine, with a variety of products to choose from depending on each skin's specific needs. Plus, almost every week a new trend emerges telling us which magic ingredient or product will cure all our skin problems.
Amidst all this chaos, it can be difficult to zero in on one trend to follow, and that’s where expert advice from a dermatologist is required. On Clean Beauty Day, Dr Aparna Santhanam, dermatologist and skin expert at ITC Dermafique, explains what kind of ingredients to look for in clean beauty products and how choosing skincare products free of harmful substances is beneficial for skin health.
Why Your Skin Will Thank You for Choosing Clean Beauty
If using products with natural ingredients is a trend that still doesn't convince you, here are some reasons why these natural products will make your skin shine with joy:
- Happy and calm skin: Clean beauty prioritizes gentle formulas and avoids harsh chemicals like sulfates and parabens, which are known to cause redness, acne, and sensitivity. Dr. Aparna says: “Using these products helps protect the skin’s natural barrier, especially in people with sensitive or easily irritated skin.”
- Ingredients that really work: Look for products that highlight their natural ingredients. According to Dr. Santhanam, “Seaweed, vitamin E and chamomile aren’t just trends, they’re essential components in skincare formulas. Their natural benefits are undeniable. As a dermatologist, I can attest that these ingredients deliver tangible benefits, from hydration to antioxidant protection. Clean beauty demands efficacy, and these botanical stalwarts deliver, without compromise.”
- Transparency builds trust: Self-confidence comes from knowing exactly what you’re putting on your skin and why. Look for brands that prioritize transparency in their ingredient lists. Dermatologist-approved formulas provide an extra layer of security, while a commitment to ongoing scientific research demonstrates a dedication to delivering results and peace of mind.
In a world saturated with skincare options, clean beauty is emerging not just as a trend, but as a conscious shift towards mindful skincare. By choosing products that are free of harsh chemicals and rich in natural ingredients, you are not only investing in the health of your skin, but also taking a holistic approach to wellness. Dr. Santhanam explains, “Clean beauty empowers you to make informed choices, understanding the “why” behind each ingredient. Remember, healthy, radiant skin is not about quick fixes, but rather a consistent process of care with products that prioritize both efficacy and the delicate balance of your skin.”
