It's Vanderpump Rules, but with fast food.
Chick-fil-A may soon be known for more than just its chicken sandwiches, as the restaurant chain is reportedly moving into the entertainment space with its own streaming platform.
Deadline reported Wednesday that the popular fast-food restaurant chain has plans to launch a streaming service and a collection of original programming, including a family-friendly game show.
The Atlanta-based company has been working with several major production companies and is in talks to license and acquire content, Deadline reported.
Unnamed sources told Deadline that the streaming service could launch later this year and will offer unscripted television programming such as game shows and reality shows. Production companies Glassman Media and Sugar23, behind series such as NBC’s “The Wall” and Netflix’s “13 Reasons Why,” are said to be working on a game show for the new platform.
Chick-fil-A and the production companies did not respond to The Times' requests for comment.
Brian Gibson, who worked on History’s “Top Gear” reboot and Fox’s version of “The X Factor,” is reportedly in charge of programming for Chick-fil-A and is in talks with several producers.
Chick-fil-A, which has more than 3,000 restaurants nationwide, wouldn’t be the first company outside the entertainment industry to create its own originals. Lyft launched its “Lucky Lyft” game show in 2023, and Airbnb has produced a documentary that aired on MTV.
The report on Chick-fil-A’s initiative comes at a time of uncertainty for the entertainment industry, as studios are scaling back production in search of profitable models for their streaming services. And unscripted television, which has historically been spared the downturns that periodically plague scripted television, has recently been hit hard by the same market forces, including runaway production from California to lower-cost regions.
