Timothee Chalamet's commercial for Chanel is finally out, more than a year after a viral video showed the actor getting hit in the chest by a camera.
On May 17, the French luxury brand released the long-awaited announcement of its men's fragrance Bleu de Chanel. The 90-second spot, directed by Martin Scorsese, features the 28-year-old Oscar nominee in a dreamlike version of New York City as he breaks free from the confines of fame.
Set to the music of Herbie Hancock's “Rockit,” the commercial begins with Chalamet waking up in his fictional Soho apartment and immediately launching into his busy A-list schedule: being photographed by paparazzi as a guest star on a late-night talk show. The movie within a movie shows Chalamet tormented by his new project, which depicts a mysterious blue world, as shown on a billboard in front of his apartment and on his television screen.
He Dune The actor is then seen fleeing the set and finding himself at an elevated subway stop in Queens, New York. Upon boarding the train, Chalamet enters the mysterious blue world, where he will finally be able to express the authenticity of himself as an artist.
“The new Bleu de Chanel film is an invitation to discover the many facets of a man who is forging his own path,” reads the description of the advertisement. “An actor's conflict between celebrity and fidelity to himself. A dialogue between the artistic sensitivity of Timothée Chalamet and the virtuosity of Martin Scorsese.
The campaign, which was inspired by Federico Fellini's 1968 short film. Toby damn – arrives a year after the Wonka The star was announced as the new ambassador for Chanel's best-selling men's fragrance. Since then, several photos and videos of the actor-director duo walking around New York City have generated excitement for the collaboration.
Notably, Chalamet became the object of online sympathy after a viral video showed the actor being hit in the chest with a huge camera while filming the ad. Scorsese's daughter, Francesca, who also had a cameo in the short film, could be seen standing next to Chalamet with a shocked expression on her face after the incident.
Following the release of the Chanel ad, Chalamet revealed to GQ that the accidental collision was actually used in the final cut of the short film. “It's a lesson worth learning a thousand times, whether as an actor, as a director or as a creative in general, that, you know, mistakes are your best friend, even when you're Martin Scorsese,” he told the magazine. .
French actor Gaspard Ulliel originated the role as the face of Bleu de Chanel following the product's launch in 2010. He starred in his own short film for the fragrance, which was also directed by Scorsese. Ulliel served as Chanel's first male ambassador until his death in 2022.
Bleu de Chanel is an aromatic fragrance with notes of sandalwood, citrus, labdanum, vetiver and mint. The fragrance was originally composed by Jacques Polge and is now curated by Chanel's in-house perfumer, Olivier Polge, who is also Jacques' son.
