Bollywood actor Ranveer Singh has teamed up with Johnny Sins, a leading figure in the American adult film industry, for an advertisement on men's sexual health.
In the ad, dubbed the #TakeBoldCareOfHer campaign by wellness brand Bold Care, Singh plays the role of Sins' older brother.
The ad is based on Indian television dramas, with dramatic twists that leave many viewers baffled.
The plot is based on a woman who contemplates leaving her husband (Sins) due to his performance problems in bed. She then intervenes as Singh's character, sparking a series of comical exchanges.
The situation escalates and the sister-in-law finds herself in a precarious position after she is slapped and thrown over the side of the staircase railing.
Ranveer Singh takes on the role of Johnny Sin's elder brother.
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In a moment of desperation, Singh throws Sins a box of medicine, symbolizing the brand's commitment to providing solutions to men's sexual health issues. Sins' character takes the pill and also jumps in to save his wife, which then leads to a resolution that leaves both partners happy.
The sister-in-law is in a precarious situation
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The ad ends with a statement from Singh, who says: “Four out of ten men can't perform in bed, but what most men don't know is that it's very common and very easy to solve.”
Since its release, the advert has attracted widespread attention on social media, with some fans calling it “brilliant”.
Writing on Not only does it not use Ranveer Singh (and Johnny Sins: 'Google'!) in a totally unexpected (and hilarious) way using the much-derided Indian TV series trope, it also makes the product category much further”.
Another user commented: “The crossover we didn't ask for.”
“Seeing Ranveer Singh and Johnny Sins together in an Indian commercial was not on my 2024 list,” said a third.
Speaking of the announcement, according to reports. indian expressSingh said: “I am here with the sincere intention to use my influence to create awareness and make a positive impact. This campaign is more than just words; It is a mission that I am deeply connected to, that seeks tangible solutions and impacts millions of lives across the country.”
