A user wearing an Oura ring
Courtesy: Oura
Oura on Thursday introduced its new smart ring, the Oura Ring 4, which is available starting at $349.
The company's rings track sleep, exercise, stress, heart health and other metrics to help users understand their bodies and make healthier choices. The Oura Ring 4 has new sensors, a sleeker design, and up to eight days of battery life.
Oura said it developed a new “Smart Sensing” platform that uses an updated algorithm and sensors to capture more accurate blood oxygen detection readings, daytime and nighttime heart rate, and respiratory disturbances.
The Oura 4 ring
Courtesy: Oura
The sensors on the third-generation Oura ring are raised and feel like little bumps, but the sensors on the Oura Ring 4 are flat. The company said this will give the ring a soft interior that will be more comfortable to wear.
The Oura Ring 4 is available in twelve sizes and six colors, including a new black finish. It's available for pre-order on Thursday and will begin shipping on October 15.
In addition to the initial cost, users will have to pay a membership of $5.99 per month or $69.99 per year. The first month is free. Customers can use flexible spending accounts and health savings accounts to pay for the ring and membership.
A new look for the application
Redesigned Oura App
Courtesy: Oura
The company also announced a new design for its app, which is now rolling out to Oura members. Under the new design, user data will be organized into three tabs called Today, Vitals, and My Health.
The Today tab will highlight relevant information based on the time of day and includes shortcuts where people can quickly access information about their sleep, activity, preparedness, stress, heart rate, and menstrual cycles, if applicable. Users can drill down into more detail about their data in the Vitals tab and access long-term metrics such as sleep trends, cardiovascular age, sleep trends, and stress resistance in the My Health tab.
Oura said new features are also coming to the app.
While exercising, members will not have to manually record their heart rate or the type of workout they perform. They will also be able to see their daily activity and movement within their daytime stress data. Oura said this will help improve users' understanding of how their behaviors and habits can influence their stress.
Oura is also updating its reproductive health offerings to include a feature called fertile window, which will help inform users about their chances of getting pregnant. The fertile window will provide users with an estimate of their fertile days, their probability of conception, and the day of ovulation detected. Oura said this feature will roll out in the coming months, but members can sign up to join the waitlist to get early access.
Oura Labs, where users can try out new features, is now available on Android devices. Previously, the feature was only offered on iPhone.
