Mother's Day on Sunday marks the launch of an innovative program to improve maternal health by taking advantage of the power of the football fandom.
The World Health Organization says that maternal mortality is unacceptably high. According to an informative sheet of the WHO last month, more than 700 women died every day in 2023 due to preventable causes related to pregnancy and childbirth.
It is a challenge that doctors, public health authorities and community workers have been trying to address.
The former professional soccer player Morad Fareed believes that he can advance in the improvement of maternal health through love for sports.
Fareed's created FC Mother, A community platform that matched the new and new mothers with a support network. The organization aims to convert global football clubs into platforms to improve public health, a broader concept that calls “S-PORTS” or South Sports.
“What we did was unify the world of maternal health and use football as a vehicle to distribute it, to celebrate it and to gamify it,” Fareed said.
The organization is initiating what calls the “World Curation Cup”, a competition that measures the health results of the participating women, grouped by their informed football fandom.
Mothers access services and connections through the Mother FC platform and then answer regular survey questions that evaluate their well -being. IMPROVEMENTS The progress of the fuel equipment.
FC's mother has a remarkable acceptance of researchers at the Harvard School of Medicine and Harvard Public Health School, as well as the doctors of the Real Madrid team, Manchester United and Arsenal FC.
FC's mother is taking advantage of the vast social infrastructure of football, community and competitive spirit to transform maternal health.
The initial competition is launched on Sunday and extends for 60 days through the FIFA Club World Cup final in July. This test faces three soccer clubs in Brazil and their mothers associate fans against three in the United States: Mothers of San Diego FC, Mothers of Gotham FC and Mothers of Omaha Union.
The mother of the FC classified the 48 World Cup countries for maternal health results based on data from the Institute of Metric and Health Evaluation at the University of Washington. The Global Disease Load Report of the Institute places the United States in 44th position, lower than any other country developed in the world among that cohort based on the years of life lost due to the bad results of maternal health. Brazil ranks 46.
The US team. In the competition of opening results, it is trained by Jennie Joseph, the founder of the common childbirth, who was appointed woman of the year in 2022 by Time magazine for her national work as a midwife that focuses on improving maternal mortality.
Fareed's objective is to gamify community maternal health through football and demonstrate that it can increase the years of life adjusted by quality (qualys) for both mothers and children.
A qualy is a year of life in perfect health, a metric that is being used by the main public health organizations. It is measured with a survey that calls for respondents to self -report to mental and emotional health, pain levels and other health domains.
While FC Mother leaves the medical treatment of pregnancy to doctors, Fareed points to research illustrating perinatal mental health and robust social support can generate up to 10 additional years of higher quality of life for mothers and their descendants.
“The social determinants of health are the next border of maternal health and public health in general,” Fareed said. “It is not your doctor who you are going to call. It is the community that surrounds you. They are the daily interactions that you have living your life that promote stress levels, mental well -being, emotional well -being.”
Like any other sport, the classification table of the Mother of the FC presents the statistics of the competitors, but also offers opportunities for users to access the immediate support of other mothers. These characteristics are available through the FC Mother OA application through the finish line.
But the Mother of the FC is not a charity. FAREED intends to be a profit company. He believes that corporations, professional sports, family offices and funds advised with donors will be interested in investing in a platform that offers health improvements due to a fraction of the current costs of medical intervention.
FC Mother expects the start competition to provide a concept test and convince 40 soccer clubs to participate in a competition of maternal health results during the World Cup in 2026.
– Jessica Golden of CNBC contributed to this report.
