The chocolate candy packages with M&M milk are stacked in a Costco wholesale store in San Diego, California, on July 12, 2025.
Kevin Carter | Getty Images News | Getty images
Candy Maker Mars said Wednesday that it has been associated with the Biotechnology Company by peer to accelerate the most resistant cocoa development using CRISPR-Genes editing technology with base.
The agreement gives access to the M&M manufacturer to the Fulcrum peer platform, which includes a library of plant features, and gives Mars the ability to adapt its crops to be stronger and more sustainable.
CRISPR is a gene editing tool that makes quick and precise changes in DNA. In agriculture, it is used to improve crops by attacking different features, such as drought and disease resistance.
The objective is to create cocoa plants, the source of cocoa beans, which are then roasted and becomes cocoa, which can better resist disease, heat and other tensions related to the weather that can put the global chocolate supply at risk.
In October, Starbucks Invested in two innovation farms in Central America to protect the coffee supply from the global warming chain. Farms develop coffee technologies and climate resistant tests, such as drones and mechanization.
The gene edition allows a faster and more precise features than traditional reproduction, Pareleswise said in a press release.
Crispr has attracted attention in recent years by its applications in medical care. At the end of 2023, the US Food and Medicines Administration approved the first gene editing treatment for falciform cell disease.
“On Mars, we believe that Crispr has the potential to improve crops so that they support and strengthen global supply chains,” said Carl Jones, director of plants sciences in Mars, at launch.
Last month, the sweet giant announced an investment of $ 2 billion in the manufacture of the USA until 2026. This includes a new investment of $ 240 million for a bakery installation in Utah.
