Tom Brady.
Mike Ehrmann | Getty Images Sport | fake images
Legendary quarterback Tom Brady is putting his valuable watch collection up for sale.
The seven-time Super Bowl champion's collection will be available in December through Sotheby's auction house as part of “The GOAT Collection: Watches and Treasures from Tom Brady.”
The watches are valued between $12,000 and $800,000 and include a Patek Philippe, a Rolex and an IWC, as well as a custom-made watch by Audemars Piguet.
“I have been very fortunate to have such an incredible journey in my career, and these watches and collectibles truly capture those unforgettable moments and all the hard work behind them,” Brady said in a statement. “I am excited to give fans and collectors the opportunity to own and appreciate these special pieces from my journey just as I have.”
Brady said his passion for watches began in high school after his parents gave him his first watch as a graduation gift.
“Just as he mastered the language of football, he has dedicated himself to understanding the intricacies of watches, selecting in recent years a variety of exquisite world-class pieces that reflect his deep passion for collecting,” said Richard López, specialist. Sotheby's senior in luxury watches.
It wasn't until Brady's first Super Bowl in 2002 that his collection really took off. Since then, he began purchasing watches to commemorate some of his most important occasions.
Tom Brady's Audemars+Piguet watch will be auctioned at Sotheby's.
Source: Sotheby's
Highlights of the sale include a Royal Oak flying tourbillon in white gold and diamonds set on Audemars Piguet bracelet. The piece was worn by Brady during his netflix special, “The best barbecue ever.” It is expected to fetch between $400,000 and $800,000.
He will also part with his Richard Mille 35-03 “Baby Nadal”. The watch with a blue quartz case could sell for up to $500,000.
Other lots include a rose gold Patek Philippe Nautilus worn by Brady since he purchased it in 2017 and a Top Gun edition “SFTI” model IWC pilot's watch, which he wore during his final Super Bowl Championship parade in 2021, after his historic victory with the Tampa Bay Buccaneers of the National Football League.
“The collection is truly incomparable; the stories they tell, the authenticity they embody and their historical significance elevate them beyond simple collectibles – these items are genuine pieces of sports history,” said Brahm Wachter, director of modern collectibles from Sotheby's.
Watches owned by former NFL player Tom Brady up for auction at Sotheby's.
Source: Sotheby's
Demand for luxury watches peaked during the Covid-19 pandemic. Since then, prices have dropped dramatically.
According to EveryWatch, the world's largest watch market database, total sales in 2024 reached $493 million, an increase of 6% from the previous year's total sales.
Auction houses are also investing more in watches: Major auction houses increased their watch lots by 50% over last year, according to EveryWatch.
