Audiomob is a Business Reporter client.
From artificial intelligence to cutting-edge technology, discover how Audiomob can improve your advertising
Artificial intelligence technology plays an increasingly important role in our daily lives, affecting everything from our shopping habits to the way we communicate online. Thanks to the advent of smartphones, the barrier between users and the digital world has significantly decreased. In fact, 97 percent of users already use AI through AI-powered voice assistants like Siri.
AI is also influencing the way we consume media, including mobile gaming, which has become one of the most popular. Common forms of entertainment around the worldWith over three billion mobile gamers, AI technology can have a real and lasting impact on game development and marketing strategies. At Audiomob, we have taken the initiative to develop AI-based solutions for advertisers and developers.
A better way to play
Audiomob specializes in delivering audio ads in games and apps. Our advertising technology enables developers to earn additional revenue and advertisers to reach new audiences.
Our technology has been adopted by some of the world’s leading mobile game publishers including Voodoo, TapNation, and Lockwood Publishing. These integrations have led to consistent growth that has tripled year-over-year, with over $20M in funding and a valuation exceeding $100M.
As we continue to scale and collaborate with premium gaming developers and brands around the world, we are also leading the development of innovative AI-powered audio ad solutions to improve targeting and ad creation.
Improved user orientation
Our AI technology stack has been developed by our engineering team in our Abu Dhabi office with the aim of pioneering new and improved ad targeting methods.
Ensuring that users only see the most relevant ads is critical to the success of an advertising campaign. According to a study Integral Ad Science (IAS) Report When it comes to “ad relevance,” 28 percent of listeners believe it is the brand’s responsibility to ensure ad relevance, while 25 percent would avoid buying from brands that use “inappropriate” ads.
We use AI to analyze over 1,000 contextual data points in real-time before displaying in-game ads. This allows us to display ads with 92% targeting accuracy.
AI-generated audio ads
AI-powered content creation is becoming more prevalent, enabling businesses of all sizes to bridge gaps and stay competitive. We offer free access to our AI voices, allowing customers and partners to create their ads in seconds.
Our advertisers can now transform ad scripts into fully voiced ads using our AI, employing differences in pitch, cadence, inflection, and language. Audiomob makes it easy to create high-quality ads faster, more efficiently, and at a lower cost.
User Privacy
Fraud and privacy concerns pose significant challenges for the advertising industry. In 2022 Double check uncovered a large-scale audio ad fraud scheme that was costing advertisers up to $1 million a month.
Audiomob is the only certified game audio partner Interactive Advertising Bureau (IAB) for Open Measurement SDK compliance, providing advertisers with validated metrics for impressions, listen rates, and click rates.
Additionally, our proprietary audibility technology detects the volume level of the user’s mobile device, ensuring that ads are only heard when the volume is loud enough. This gives advertisers added security and confidence in campaign metrics.
For more information visit audiomob.com.
