Participants march in the seventh annual March of annual release of the Pride Coalition Coalition in New York, on June 29, 2025.
Erik McGregor | LIGHTROCKET | Getty images
The Canadian citizen Robert Sharp planned to visit Provinceown, Massachusetts, one of the most friendly places with LGBTQ+in the United States, for his friend's birthday in July.
But in a context of current commercial tensions caused by the tariff policies of President Donald Trump and the increase in anti-LGBTQ+ rhetoric and policies in the United States, he said his plans changed.
“Do we want to have that stress before going on vacation? Or do we want to support our own country?” Sharp said.
The group with which he planned to travel decided to cancel the trip and, instead, he will visit Montreal, he said.
Sharp and his partner also planned to visit Chicago or Fort Lauderdale, Florida, for a separate trip this year, but transferred their plans to a Canadian road trip between Calgary and Vancouver.
“We have been beaten in Canada with tariffs and there has been a true feeling of patriotism here. Then, we finally decided to explore our own country and make a road trip to the rocky mountains and spend money inside Canada to help our economy,” Sharp said.
The change of Sharp plans in the plans reflects a higher trend of international travelers rethinking where they are spending their travel budgets and removing visits to the US. UU.
The number of foreign visitors to the US. Including terrestrial border crossings, the incoming visitors of the USA. UU. They fell 14% in March since last year, according to the industry group.
Oxford Economics estimates that the spending among international visitors to the US will fall $ 8.5 billion this year, since the negative perceptions of the United States linked to the trade and immigration policy will take travelers to other destinations.
Among the LGBTQ+ population, reservations for housing accommodations found in the USA. On the LGBTQ+ Misterb & B travel platform they saw a 66% decrease between Canadian users and a 32% decrease among European users from February to April, compared to the same period last year.
The company said it had a 22% increase in reserves in blue states and a 9% decrease in red states during that period of time. He also saw decreases in cities within red states such as Salt Lake City, Phoenix and Austin, Texas.
The Misterb & B CEO, Matthieu Jost, said that general reserves on the platform are not low worldwide, but are increasing. Jost said LGBTQ+ people seem to continue spending on vacation, but they are changing their destinations.
The company said that most Misterb & B users who surveyed this year said they use their travel budget as a form of activism, which supports destinations and inclusive economies.
Participants, including the president of Glide, Gina Fromer, Centro, in the San Francisco Pride Parade in San Francisco in San Francisco, on June 29, 2025.
Arun Nevader | Getty Images Entertainment | Getty images
The rainbow dollar
Sharp, who owns the LGBTQ Travel Company for adventures, is not alone in the change of his travel plans.
In Febre
The decision was mainly made to protect people's safety, said Helen Kennedy, executive director of Egale Canada.
In his second term, Trump has signed several executive orders aimed at transgender people, including the prevention that they openly serve the army and try to keep transgender athletes outside the sports of girls and women.
Another executive order, which says that the Federal Government recognizes only two sexes, men and women, led several countries, including Denmark, Finland and Germany, to issue official precautions for LGBTQ+ travelers who visit the United States, particularly transgender travelers. Canada has also updated its travel orientation with specific notices for people with a genre “X” that appears in its passports.
Kennedy said another reason for the decision not to travel to the United States was to go back what she sees as “economic war” from the United States to Canada.
“People talk about Canada and the United States have a long history of being incredible neighbors. And yes, we do it, but that is based on economic interests most of the time,” Kennedy said. “When you put that human element with the economic element, then you think, well, ok, why would I go there?”
Kennedy said that Egale Canada members who are involved in non -governmental organizations would normally spend between $ 3,000 and $ 5,000 per person during a trip to attend a conference or event. Corporate travelers generally spend at least $ 5,000, he estimated.
“We spend a good part of the change in hotels,” he said. “We do excursions, we rent bicycles, we do all the things that everyone else does.”
The LGBTQ+ travel market is significant. The purchasing power of LGBTQ+ consumers in general is estimated at $ 1.4 billion, according to a 2022 study by the market research firm CO-OP.
In 2023, the global size of the LGBTQ+ tourism market was $ 296.8 billion, and it is expected to be doubled in more than 10 years, reaching $ 634.9 billion in 2033, according to Market.us.
Arival Travel's investigation shows that LGBTQ+ travelers are more likely to be rich, with a family income of more than $ 150,000, compared to other travelers.
When they travel, LGBTQ people reserve more activities and tours and spend more on these experiences than other populations, according to Ariv's investigation.
John Tanzella, CEO of the LGBTQ+ International Travel Association, said that his organization is already feeling a setback in LGBTQ+ international trips to the United States and said he has heard doubts from international members about attending the overall organization convention in October in Palm Springs, California.
“They don't feel welcome here, so why come and spend their money here?” Tanzella said.
“On the surface, it affects airlines and hotels. But if you shit a little deeper, it affects other businesses, whether barbers or restaurants, bars, spas. Many communities trust tourists to enter and spend their money,” he added.
The pride flags are seen in the Pride parade at the Pier Boat, part of the World Pride Festival, in the DC Wharf in Washington, on June 6, 2025.
Kayla Bartkowski | Getty images
Pride celebrations continue
Despite the concerns of the waning visits of the international travelers of LGBTQ+, as well as some setbacks in corporate sponsorships for pride celebrations, pride organizations in the United States said the assistance was strong in the events of the month of the Pride, many of which take place on the last weekend of June.
But many organizations said that it is still too early to obtain official or difficult to estimate assistance numbers, since many pride celebrations are not booted and open to the public.
Matt şenız-Cheng, associate director of Associations of NYC Pride, said that assistance to his pride events last weekend 2.5 million, in line with his typical numbers is expected.
He said that New York's pride lost approximately 25% of his corporate sponsorship initially this year, due to the economy, tariffs and decline around diversity, equity and inclusion. But he estimated that the number of people and contingents participating in the Pride March of this year will be greater than in previous years.
Ryan Bos, Capital Executive Director Pride Alliance, who led Worldpride this year, said the organizers were “pleasantly surprised” that people still appear in the midst of concerns about Trump administration policies.
Bos said he had listened to calls to cancel the event this year due to political tensions in Washington, he said.
“If we had to retire, what message would have sent to all other pride that they are also experiencing similar challenges?” Bos said.
While Worldpride does not yet have official assistance numbers, BOS said he thinks the assistance was strong. However, Tanzella, of the International Travel Association LGBTQ+, said he heard that Worldpride numbers were reduced this year.
The cities in the red states have also continued with their pride celebrations.
The assistance increased from approximately 28,000 last year to 33,000 this year at the Annual Rainbows Phoenix Pride Festival in April, said executive director Michael Fornelli to CNBC in a statement. Is Parade of pride It will be held in October due to the heat of summer.
In Salt Lake City, SLC Pride estimated that his celebration last weekend brought 17,000 attendees, more than the 10,000 he saw last year, according to Bonnie O'Brien, director of the festival.
“We are in a bit of a blue bubble here in Salt Lake,” O'Brien said. “We do not expect people to come from large, large cities or foreign countries. But will we get people from Wyoming? Yes.
“It's not about traveling. It's not about red or blue,” he said. “This is the closest place they can find community. And they know they are safe, although only for a weekend.”