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Comcast said Tuesday it will introduce a streaming package for its cable, broadband and mobile subscribers, uniting Peacock, Netflix and AppleTV+ at a discounted rate.
The announcement, made Tuesday at MoffettNathanson's press conference in New York, comes as major media players increasingly join forces to drive value for users and subscriptions to streaming services.
Last week, disney and Warner Bros. Discovery announced a bundle of its streaming services: Disney+, Hulu and Max.
Comcast's offer follows a similar model to several bundles of Verizon: Its streaming package will be offered to existing Comcast subscribers, which could help shore up its pay TV subscribers.
The company lost 487,000 cable TV customers during the first quarter, it reported last month. However, the company's wireless business saw a 21% increase in customers to 6.9 million total lines.
Comcast did not reveal the price of the next package. Peacock subscription plans start at $5.99 per month, although they will increase to $7.99 per month this summer, and Comcast broadband customers typically receive a discount on the company's streaming service.
Netflix plans start at $6.99 per month and Apple TV+ costs $9.99 per month.
“We've been successfully and creatively packaging video for 60 years,” Comcast CEO Brian Roberts said Tuesday. “And this is the latest version of that. And I think it's going to be a pretty compelling package.”
— CNBC's Kerry Caufield, Lillian Rizzo and Alex Sherman contributed to this report.
Disclosure: Comcast is the parent company of CNBC.
