2025 Lincoln Navigator
Lincoln
Ford Engine is updating its Lincoln Navigator to include a 48-inch head-up display that can be used as a “shrine” for spa-goers and gamers alike.
The new feature comes after the automaker redesigned the vehicle’s exterior and interior for the 2025 model year, and as the Ford luxury brand attempts to differentiate the Navigator amid declining sales of the large SUV.
“The new Navigator is more than just a vehicle; it can become a home away from home and a third space that rejuvenates customers in a whole new way on and off the road,” Lincoln President Dianne Craig said in a statement.
Sanctuary mode is part of the Lincoln Rejuvenate feature, which aims to create a relaxing environment for the driver. Once Sanctuary mode is activated when the vehicle is parked, the driver's seat automatically slides back, reclines, heats slightly and performs massaging movements.
2025 Lincoln Navigator
Lincoln
The mode, which activates in five- or 10-minute increments, also changes the vehicle's climate, releases refreshing scents and plays relaxing videos and sounds, such as a waterfall. Scent options include Mystic Forest, Ozonic Blue and Cashmere Violet.
The vehicle comes preloaded with a “Waterfall Meditation” experience in partnership with meditation and sleep app company Calm; two other themes, “Northern Lights” and “Elements,” are included with purchase.
“Navigator is the flagship of the Lincoln brand and represents our ultimate expression of sanctuary,” Craig said.
The large, horizontal display and facelift modes initially debuted on the 2024 Lincoln Nautilus, but the Navigator's larger interior allowed for additional improvements.
2025 Lincoln Navigator
Lincoln
If the driver prefers to relax by watching media rather than enjoying a spa experience, the head-up display can be split to play videos and gaming apps while the vehicle is parked. Current games include Asphalt Nitro 2, Angry Birds and Beach Buggy Racing 2.
The eight-passenger SUV will continue to be equipped with a 3.5-liter twin-turbo V6 engine with 440 horsepower and 510 pound-feet of torque. It also comes standard with the BlueCruise advanced driver-assistance system, which allows for hands-free driving on highways.
Ford said pricing for the 2025 Navigator will start below $100,000, but more detailed pricing will be released closer to the vehicle's release date in spring 2025. Starting prices for current models range from $83,000 to more than $114,000.
The current average transaction price for the Navigator is more than $101,300, according to Lincoln.
Lincoln sales were up 23.4% year over year through July, however, Navigator sales were down about 21% during that period.
The redesigned Navigator was unveiled at Monterey Car Week and the Pebble Beach Concours d'Elegance auto show in California.
