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Morrisons has reduced the price of items such as turkeys and champagne for all shoppers and apologized after a system glitch affected its loyalty scheme and left some with delayed Christmas orders.
The supermarket chain has been forced to offer a 10 per cent discount on all purchases until Christmas Eve for loyalty card holders and reduced prices for everyone else.
It faced criticism and complaints after IT issues caused loyalty discounts to not be applied at the checkout, leaving customers with a more expensive store than they expected.
The company also said some home deliveries had been affected.
To compensate, Morrisons said it would make More Card's top 100 prices the regular price for all customers, whether they were members of the loyalty program or not.
A spokesperson for the supermarket chain said: “We are experiencing some system issues which are affecting our More Card customers. For More Card customers who have Morrisons Fivers to redeem, they will be redeemed manually by your colleagues in-store.
“All of our stores have now converted More Card's top 100 prices to the regular price, including 10p veg deals, turkeys, spirits and champagne. And also, as an apology, we will be offering More Card customers an additional 10 percent discount on their entire store. “We sincerely apologize to our customers for this inconvenience.”
Before the store's announcement, a user on they work. There is no communication at all, so it is likely that many have overspent without knowing it.”
Another wrote: “I hope you don't expect to get any deals at @Morrisons today or use your card. Conveniently, they are all down in all stores! The busiest shopping day of the year!
Others complained that their orders were canceled without notice or explanation. One woman said: “Thank you so much @Morrisons for canceling my delivery without notice. No contact, no email, no phone call, nothing to explain why. Excellent customer service.”
Moira Redhead, 55, who lives in Northumberland, was expecting her Christmas shopping to be delivered between 4.30pm and 5.30pm on Monday and was relying on the Morrisons service because she said she does not drive, which prevents her from reach stores before Christmas Day. .
Ms Redhead contacted Morrisons customer services but was told there were no alternative delivery slots.
“I called customer services and they said they (Morrisons) couldn't reinstate the order or offer me a delivery time and there was nothing they could do,” he told the PA news agency.
“I explained to them that I am very sick, disabled and immunocompromised and that I don't drive and they simply told me there was nothing they could do and offered me a '£10 goodwill voucher'. “I really don't know what I'm going to do.”
Sue Davies, head of food policy at consumer group Which?, said: “Just days before Christmas, Morrisons customers are understandably frustrated.”
