Patrick Mahomes of the Kansas City Chiefs celebrates with the Vince Lombardi Trophy after winning Super Bowl LVIII.
Brian Snyder | Reuters
Super Bowl 58 was the most-watched television show in history, as an estimated 123.4 million people watched the Kansas City Chiefs come back in overtime to defeat the San Francisco 49ers.
CBS Sports said that figure included viewers across all platforms and was up 7% from last year's 115.1 million average viewers, which was also the previous record.
This year's game was the most broadcast Super Bowl in history with record viewership in Supreme+said the network. He added that the network posted its best postseason ratings since 1998.
Sunday's big game had a lot to see for the public: two of the best teams in the National Football League, an Usher halftime show, extravagant commercials and, of course, a very public love story.
(L-R) Alicia Keys and Usher perform on stage during Apple Music's Super Bowl LVIII Halftime Show at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada.
Patricio T. Fallon | AFP | fake images
Those who tuned in only to the iconic Super Bowl commercials saw plenty of snack ads from brands like Oreo, Pringles, Mountain Dew, Doritos, and M&Ms. There were also many endorsements from celebrities such as Christopher Walken, Ben Affleck, Matt Damon, Tom Brady, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon and Jennifer Aniston.
The NFL has enjoyed great viewership during this year's playoffs. Late last month, the Chiefs beat the Baltimore Ravens in the most-watched AFC Championship game in history.
Live sports have shown strength even as the television audience has fragmented and moved to streaming platforms. The value of sports rights was shown this month when Disney's ESPN, Fox and Warner Bros. Discovery said they would launch a joint streaming platform later this year. ESPN later announced that it would launch its own streaming service in 2025.
— CNBC's Jacob Pramuk contributed to this report.
