ITV is preparing for a two -digit drop in advertising revenues after last year was promoted by the Euro Soccer Tournament, but said he does not expect his production arm to be beaten by the film tariffs proposed by the president of the United States, Donald Trump.
The group said that it was still evaluating the “possibility of commercial tariffs in the United States,” but added that its ITV studies business should not suffer a direct impact if Trump continued with his threat of imposing a 100% tariff on international films.
“ITV Studios only produces television programming and, therefore, does not anticipate any direct impact of the imposition of tariffs on movies,” according to the group.
He said he hopes that total advertising will fall 14% in the second quarter, since it is presented in strong comparisons of a year ago, when trade was promoted by the euros of men.
The group's commercial update also showed that advertising income fell 2% in the first three months of the year.
But its Itv Studios division obtained a 1% increase in the revenue of the first quarter, since it returned to growth after the impact of the 2023 actors and strikes of American writers.
The growth in the production business was delayed the end of the food to carry on Saturday night and the tower programs, with internal income that decreases by 26%.
Carolyn McCall, executive director of ITV, said: “While the macroeconomic environment is uncertain, we are still sure that our strategic initiatives, our focus on financial and cost discipline and our diversified income and the customer base will allow us to successfully navigate a evolutionary market panorama.”
He added that the group was “continuing advancing in the implementation of our cost and efficiency program”, with £ 30 million not happy cuts expected for 2025.
