Abercrombie & Fitch has transformed itself from a moribund shopping center brand to a Wall Street favorite after spending years revamping its product assortment, overhauling its supply chain and rebranding as an inclusive retailer.
The clothing company's stock has soared over the past year as it posted quarter after quarter sales and profit growth that consistently exceeded Wall Street expectations.
Under CEO Fran Horowitz, Abercrombie has become one of the biggest winners in retail, but its turnaround took years and is far from an overnight success.
Over the past seven years, Horowitz has changed Abercrombie's product lineup and moved the company away from flashy branding and sex appeal, critical components of the retailer's playbook in the past.
It also overhauled the retail store presence by closing hundreds of locations and changing the stores to make them appear more modern, attractive, and better suited to its new target customer.
Perhaps most importantly, Abercrombie rebranded itself as a more equitable retailer after earning a reputation for racism, toxicity and exclusivity.
For more on Abercrombie's return and what's in store for the retailer after a year of meteoric growth, watch the video above.
