How to future-proof your business with experts in people, work and change

CIPD is a Business Reporter client.

In an ever-changing world of work, are you sure you have the right HR expertise to help your business thrive?

The pandemic has had a huge impact on ways of working, with the rise of flexible and hybrid working, and on people’s health and wellbeing. More recently, we have seen rapid advances in technology that will greatly affect the future of work.

There are many complex human issues that employers need to carefully manage, including the use of generative AI, attracting and retaining talent, productivity and new ways of working, ensuring their people have the right skills, workplace conflict, leadership capabilities and supporting employee wellbeing.

Organizations must be able to adapt not only to survive, but to thrive. Behind every thriving organization is a team of experts who ensure that the work plays for everyone.

As the professional body for HR and people development, the CIPD is a trusted partner for HR professionals, providing support and guidance at every stage of their career. We work collaboratively with hundreds of organisations around the world, including the UK Government, Tesco, Marks & Spencer, NatWest, the NHS in England and Petronas, to help them get the most out of their people.

The key role of HR and people professionals

In times of significant change and opportunity, HR has a key role to play in supporting and building agile organizations.

HR teams are responsible for ensuring the right people are in the right positions, helping employees develop the skills they need to succeed, driving productivity, and creating inclusive workplace cultures. Without the right knowledge and expertise, organizations can be exposed to a variety of legal, compliance, and reputational risks.

Employers should expect the same level of professionalism from their HR and staffing team as they do from their finance team. When you hire a chartered accountant, you know they have the knowledge, skills and professional standards to take good care of your organisation’s finances. But who do you trust to look after your greatest asset – your people?

That’s why it’s so important to ensure your HR and people management teams have the right skills, experience and knowledge from a trusted source. When your HR team is professionalised with the support of the CIPD, you can be confident that your staff and your business are in expert hands.

Member Commitments

The CIPD has championed the improvement of work and working life and set global standards of excellence for over 100 years. Our global community of over 160,000 professionals makes a tangible difference to the world of work every day.

He CIPD Careers Map It sets clear standards for the profession and defines the values, knowledge and behaviours that shape the work of our members. These professional standards give employers confidence in the skills and experience of their workforce.

Our Code of Conduct and Ethics requires CIPD members to maintain the highest standards of professional competence and responsibility. As part of this commitment, members are required to record and demonstrate their continuing professional development (CPD) and have a responsibility to make a positive contribution to the world of work.

Our members act as advocates for better work and better working life, supporting our essential policy and research work to influence and make change happen. They have access to the latest knowledge, insights and learning opportunities, so employers can be confident that their HR team and staff are up to date, relevant and ready to make an impact.

How to start

By ensuring your people team is made up of CIPD members, you can be confident that they have the essential skills, knowledge and perspectives to best support your organisation.


Put your people and your business in expert hands – Partner with the CIPD today.

scroll to top