A version of this article appeared for the first time in the Wealth Bulletin Inside Wealth of CNBC with Robert Frank, a weekly guide of the high -level high -level investor and consumer. Register to receive future editions, directly to your entrance tray. Billionaire Daniel Lubetzky built his fortune in the kind snacks made with nuts, fruits and whole grains. He sold a controlling participation in friendly snacks to the food giant Mars in 2020. Through his family office partners, he has backed other popular consumption brands such as Cava Cain Casual Cain Cava, Hair Care Brand Prose and Belgian Boys Breaking Break. Camino, founded in 2023, recently expanded its longevity focus, investing in the Barry's physical conditioning chain and the Livewell domestic medical care provider. It is one of the more than 100 family offices based on the fortune of food and drinks, according to the data provided exclusively to CNBC by FINTRX, a private wealth intelligence platform. A growing class of family offices is expanding beyond the business roots of its directors in assets packaged by consumers. Another founder of Snack Bar, Peter Rahal de Rxbar, has invested in X (previously Twitter) and the biodegradable packaging firm Cove through its family office, Litani Ventures. Paul Merage, co -founder of the Hot Pockets Matrix Company, chef America, began his family office after selling the frozen food manufacturer to Nestlé in 2002. Today, Consolidated Investment Group has an immense footprint of real estate in the United States and Israel through direct investments and companies together, including more than 25,000 units of apartments in cities such as Dallas and Denver and Denver. In the case of the way, investing in longevity is a natural evolution, according to the president of the investment firm, Elle Lanning, who has worked for Lubetzky since he joined the 2010 species. “The way we thought about it is the health of the consumer typically with an educational wave and then a wave of availability. Food and nutrition Consumers, “he said. “For us, Barry's, as exercise as an impact on consumer's health, is like a second wave of nutrition.” Camino has also changed from initial companies to proven businesses, generally with at least $ 20 million in revenues. It is deployed between $ 20 million and $ 80 million per company in advance or over time. Initially, Lubetzky wanted to invest in younger companies. “He loves building from scratch,” Lanning said. However, he advised Lubetzky that the initial stage investment comes with greater probabilities of failure and said he had to think about a portfolio company with difficulties such as a product that is not sold. “If you are an investor at an early stage, you must possess this ability to know when it doesn't work, and call that,” he said. “And he is like, he can't do that, you know, these are living organisms. These are people and their livelihoods.” For Lubetzky, venturing outside the assets packaged by the consumer means calling experts. By investing in other growing areas such as Aeroospace and Deep Tech, on the way it usually does it through fund managers. “I think that the reason we have done it in life is that we know what we know and know what we do not know,” said Lanning, “and we try to make sure that the decisions we make are very informed for that.”
The kind founder of the Daniel Lubetzky snacks in “Shark Tank” of ABC.
Christopher Willard | Disney general entertainment content | Getty images
A version of this article appeared for the first time in the Wealth Bulletin Inside Wealth of CNBC with Robert Frank, a weekly guide of the high -level high -level investor and consumer. Register To receive future editions, directly to your entrance tray.
Billionaire Daniel Lubetzky built his fortune in the kind snacks made with nuts, fruits and whole grains. He sold a controlling participation in snacks to the giant of the food Mars in 2020.
