Here are the retailers who increase prices

Consumers who expected the tariffs not to reach their wallets continue to receive bad news.

In informing the profits in recent weeks, multiple main retailers said that some prices have already increased or plan to increase them in the coming weeks to compensate for tasks. They include large vendors of groceries and consumer goods Costco, Best Buy, Walmart and Aim.

The constant commercial policy of President Donald Trump has traveled retailers while trying to plan their supply chains. In earnings calls, they faced the difficult task of trying to appease investors who want them to protect their results and buyers who could resist price aluminum.

In some cases, companies have been explicit, citing the estimated toll tariffs will take their results and break down in which countries their supply chains depend. Other retailers have been less communicative, avoiding the word “rate” and, instead, blaming the strategy changes or price increases due to “macroeconomic uncertainty”, or simply refusing to point out with your finger.

Many retailers have reduced or retired their guide all year due to tariffs. Companies like Abercrombie & Fitch, Macy's And Best Buy has reduced his profit prospects. Meanwhile, American Eagle, Canada Goose, Ross And Mattel achieved his guide all year.

After Trump implemented pronounced tariffs in dozens of countries in April, their administration has temporarily reduced them to lower levels, but still significant. China imports face a 30%duty, while the goods of many other nations are subject to a 10%duty. A Federal Commercial Court eliminated many of those rates on Wednesday, only for an appeal court to restore them, which adds to the uncertainty the retailers face.

Economists on both sides of the hall agree that tariffs are inflationary and that the cost will probably be transmitted to consumers, although government data has not yet shown a clear effect. The majority, 68%, of the US CEO, say that prices have already increased or are considering doing so this year against tariffs, according to a new survey conducted by the Executive Group and Alixpartners.

Here is a breakdown of what several important retailers have said about their plans to increase prices as a way of mitigating the tariff impact.

Brands that have already raised some prices

Costco

The Warehouse Club retailer executives on Thursday told investors that tariffs have forced the company to adjust its supply chain and increase prices in some cases. Costco has absorbed the tariff costs of some goods, while prices have increased in other cases, said Financial Director Gary Millerchip. For example, he said that the retailer has maintained stable prices for basic articles such as bananas and pineapples from Central and South America. Meanwhile, the flowers of the flowers of these regions have increased, since buyers buy them less frequently.

Best Buy

Best Buy has already increased the prices of some articles to compensate for tariff costs, said CEO Corie Barry in a call with journalists. The changes came into force in mid -May. She refused to say which articles are affected and called the price walks “The last resort” for Best Buy.

Sharkninja

In SharkninjaThe last earning calls in May, the CEO Mark Barocas said that the company has already increased the prices of several of its key products in response to tariffs and “will continue to seek additional opportunities” to do so. As an example, he said that the company recently increased the price of one of its ESPRESSO NINJA machines from $ 499 to $ 549 and saw “without demand in demand.” Some price increases will be hit and others will be marked, he said, depending on how consumers react.

In a March interview, Barocas told CNBC that almost the entire production of the company will move to China at the end of 2025.

Newell brands

Executives of Newell brandsThat Stroller Company Graco possesses, as well as Rubbermaid, Yankee Vandle, Paper Mate and Sharpie, said during a profit call on April 30 that the company has increased the prices of its baby equipment by approximately 20%. The company said it is equipped to handle Trump rates, unless the tariffs of China imports increase again, since most of the baby team sold in the United States is done in China.

Retailers who say they plan to increase prices

Walmart

Walmart buyers will probably see price increases towards the end of May and more in June due to tariffs, said financial director John David Rainey during an interview with CNBC in early May. Executives did not specify during the company's most recent earnings call, how much more Walmart customers could pay, but CEO Doug McMillon said that items that could be affected are toys, electronic products and some edible items, including bananas, avocados, coffee and roses.

Nike

Last week, Nike He said it will increase prices in a wide range of products before June 1. Nike's clothing and team will increase between $ 2 and $ 10, a person familiar with the matter previously told CNBC, while footwear will see an increase between $ 5 and $ 10, depending on the price. The company did not say if the decision was related to tariffs, although approximately half of its footwear in China and Vietnam, which currently face duties of 30% and 10%, respectively.

Aim

Target will increase prices in certain products to help compensate for tariff costs, said commercial director Rick Gómez during the company's last profit call in May. CEO Brian Cornell added that price changes are the “last resort” for the company, since he tries to mitigate the effects of the tasks. He declined to provide details when asked about the company's plan for price increases or if prices had already increased.

“We are constantly adjusting prices,” said Cornell. “Some are going up, others will be reduced, but that is a continuous effort that takes place every day.”

Mate

Barbie's father Mate He said he will raise prices in some products from the United States “where necessary” to help compensate for taxes. The CEO Ynon Kreiz said in “Squawk Box” of CNBC in May that the company plans to obtain less than 40% of its products from China by the end of the year and less than 25% of that country in the next two years.

Macy's

Macy's CEO, Tony Spring, said during an interview with CNBC that the retailer will increase certain prices and stop carrying other items to compensate for the coupter of the rates. He said the company will make “surgical” price adjustments.

Retailers who say they are considering price increases

Ralph Lauren

Executives in Ralph Lauren's May's profit call said the company is taking “selective price actions and strategic discount reductions” to help manage tariff impacts. Financial director Justin Picicci said Ralph Lauren is “evaluating additional price actions” for autumn and next spring to mitigate tariffs. This is at the top of the “proactive price” that the company had already planned for the fall in North America and Asia. Executives said that no single country represents more than 20% of the brand production volumes and most countries, including China, represent a single digit percentage.

VF CORP

CEO Bracken Darrell said during the May profits that VF CORPwhich includes brands The North Face, Vans, Timberland and Dickies, will be “very strategic” about prices in response to tariffs. CFO Paul Vogel added that the company's plans to compensate for tariff impacts include cost management, supply relocations and “price actions.” Vogel said that the company's main supply countries are Vietnam, Bangladesh, Cambodia and Indonesia, in that order, and that China represents less than 2% of the company's total costs in the United States.

Companies that say that prices will not increase

Home Deposit

Last week, Home Deposit He separated from the other retailers when Financial Director Richard McPhail told CNBC in an interview that the company intends to “generally maintain our current price levels in our portfolio.” He said that more than half of what the company sells comes from the HOME DEPOT of the USA. UU. It has diversified its supply, he said, so that at this time next year, no country outside the United States will represent more than 10% of retail purchases.