Harley-Davidson is rolling back some of its diversity, equity and inclusion efforts, according to a statement posted Monday on social media site X.
The motorcycle company said it has stopped consulting the Human Rights Campaign’s metrics for the treatment of LGBTQ+ employees, and that its sponsorship decisions will now be determined by the company and the foundation, which will focus on “retaining our loyal motorcycle community.”
“We do not have a DEI function today,” and Harley-Davidson has not had one since April, the statement said.
Harley-Davidson also said it opposes hiring quotas and the inclusion of “socially motivated content” in training courses. In the statement, the brand maintained its support for first responders, active military personnel and veterans.
The measures followed an online campaign by conservative activist Robby Starbuck, who has waged similar fights against DEI initiatives at other companies. In July, he posted a list of complaints against Harley-Davidson, stating that they have “been made acutely aware.” The company also conducted an internal stakeholder review earlier this year, according to the statement.
“We are saddened by the negativity on social media over the past few weeks designed to divide the Harley-Davidson community,” the statement said.
Eric Bloem, HRC's vice president of corporate programs and advocacy, called Harley-Davidson's decision to cut DEI initiatives “impulsive” and said it puts politics ahead of the interests of workers and consumers.
Starbuck praised the move on Monday, saying it was “another victory for our movement.”
Harley-Davidson's anti-DEI sentiment follows the retail chain Supply of tractorsThe June decision to eliminate DEI roles, as well as backtrack on its support for the LGBTQ+ community and its commitment to carbon emissions targets.
Both changes follow a 2023 U.S. Supreme Court decision to strike down affirmative action at universities, which experts predicted could have implications for corporate hiring and recruiting. Starbucks, Disney and Target have since faced legal challenges over DEI initiatives for LGBTQ+ customers and employees.
