GM's 2025 EV production capacity target in doubt after Barra comments


GM CEO and President Mary Barra speaks during an “EV Day” on March 4, 2020, at the company's technology and design campus in Warren, Michigan, a suburb of Detroit.

Managing Director

General MotorsThe goal of being able to produce 1 million all-electric vehicles in North America by the end of 2025 is seriously in doubt, following comments Monday from Chief Executive Officer Mary Barra.

The production capacity target for next year was one of the last EV targets the automaker had not scaled back or withdrawn as demand for EVs has not materialized as quickly as many companies like GM previously hoped.

“We won't get to a million simply because the market isn't developing, but we will get there,” Barra said Monday at a virtual CNBC CEO Council event. “We will be customer-led.”

For more than two years, GM has said it would have production capacity for 1 million electric vehicles in China and North America by 2025. Even after changing or withdrawing several EV targets and product plans over the past year, the company continued to say it would install North American capacity for EVs.

A GM spokesman initially said Barra had not said the company would miss the production capacity target. He said the question was about producing 1 million electric vehicles, which was not the goal.

The spokesperson later said the company would no longer reiterate plans for EV production capacity through 2025. The company has continually said its EV plans will be flexible to meet demand.

More details on the automaker's electric vehicle plans could emerge when GM reports second-quarter results on July 23.

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