Sydney, Australia, August 22, 2024, Chainwire
STEPN GO and CASIO COMPUTER CO., LTD. have teamed up to launch a unique collection of co-branded STEPN GO NFT sneakers. As part of the “VIRTUAL G-SHOCK” project, Casio will collaborate with the recently launched Web3 social lifestyle app STEPN GO to offer a limited quantity of 800 NFT sneakers. These exclusive NFTs will be available through a Raffle Mint event taking place from August 26 to 29 on the gamified NFT marketplace “MOOAR.”
This is the first partnership for STEPN GO, laying the groundwork for mass onboarding of Web3 through innovative social features. The first key social element is the “Haus System,” a lending system that allows users to share their sneaker NFTs with friends and family who are new to the app, sharing rewards and simplifying the process of understanding cryptocurrencies. Another unique feature is the “Interactive Map,” which will allow users to view other players’ avatars and communicate with them, even adding them as friends within the platform.
The “VIRTUAL G-SHOCK” initiative, which began in September 2023, aims to expand Casio’s user base by introducing exclusive G-SHOCK experiences from virtual spaces such as NFTs and the Metaverse. “STEPN GO” improves fitness through a Web3 application in which users earn rewards for daily exercise and interactions, including purchasing, borrowing, and lending NFT sneakers.
The limited-edition NFT sneakers feature designs inspired by G-SHOCK’s G-SQUAD sports line, suitable for both sports and virtual environments. Users of the “STEPN GO” app can earn cryptocurrency based on the distance they run or walk, integrating physical activity with virtual rewards.
Yawn Rong, co-founder of FSLcommented on the collaboration: “We are always interested in bringing more traditional IP addresses and partnerships to STEPN GO so that we can expose our Web3 lifestyle app to a wider audience. This collaboration with Casio is critical to the entire FSL ecosystem in pursuit of the grand vision of mass Web3 adoption.”
This partnership reflects a shared vision of combining real-life fitness with cutting-edge technology. The collaboration aims to promote physical activity through innovative products such as the G-SQUAD watch, creating a holistic experience that connects the physical and virtual worlds.
Takahashi Oh, Senior General Manager of Casio Watches“Partnering with STEPN GO allows us to merge the physical and virtual worlds in an innovative way. We are excited to offer our users a new and engaging experience that combines fitness and technology.”
About STEPN GO:
Building on the success of STEPN, the pioneering movement and earnings platform, STEPN GO revolutionises social fitness in everyday life. Buy, borrow or lend your shoes to earn rewards for staying active. Your rewards can be used to level up, get paid or improve your online appearance, encouraging both physical activity and social connections.
About G-SHOCK:
Casio’s shock-resistant G-SHOCK watch is synonymous with toughness, born from developer Mr. Ibe’s dream to “create a watch that never breaks.” Over 200 hand-made samples were created and tested to destruction until finally, in 1983, the first and now iconic G-SHOCK hit the streets of Japan and began establishing itself as “the toughest watch ever.” The watch is packed with Casio innovations and technologies to prevent it from suffering direct blows; this includes urethane-protected internal components and timekeeping modules suspended within the watch’s structure. Since its launch, G-SHOCK has continued to evolve, following Mr. Ibe’s mantra of “never, never give up.”
About STEPN:
The original STEPN app launched in 2021 and remains the world’s leading “move and earn” app, pioneering the Web3 gamified fitness app genre. With over 5.6 million registered users and over 1 million player-owned sneaker NFTs across three blockchains, STEPN has partnered with prolific brands over the years, including ASICS, Steve Aoki, and most recently adidas. STEPN was also the first blockchain gaming app to integrate Apple (NASDAQ:) Pay, creating a seamless onboarding experience for Web2 native users.
ContactMattina HiwaiziSTEP BY STEP[email protected]
This article was originally published on Chainwire
