Miami, Florida, August 15, 2024, Chainwire
Floki has partnered with Nottingham Forest football club, which currently plays in the English Premier League (EPL).
Announced on Thursday, Floki will be the official cryptocurrency partner of Nottingham Forest and will have extensive marketing and promotional rights.
“We are proud to join the ranks of the Premier League with a club that is an institution in global football,” a representative for Floki told media. “Just as Nottingham Forest is building a future as a dominant force in global football, Floki is on the same path to establish itself as one of the most successful brands in its sector, constantly challenging and innovating with brands like Valhalla.”
During all home matches, Floki branding will appear for three minutes on camera-facing LED boards from kick-off to the final whistle. This ensures that Floki branding is visible to both the stadium crowd and TV viewers.
The Floki logo will also feature prominently. It will appear in four spaces on the official Premier League interview backdrops at every home game and in four spaces on the press conference backdrops used throughout the season.
Floki will have a strong presence across Nottingham Forest’s social media channels. The brand will be mentioned in posts relating to the results of senior men’s and women’s matches and in all substitution announcements.
Additionally, Floki will have a full page in the matchday programmes distributed at every home game, with its logo appearing on the cover. This helps connect Floki to the matchday experience and to the fans.
Fans will be able to enjoy exciting offers such as signed merchandise items. At the end of the season, Floki will offer fans the chance to take part in a “play on the pitch” experience at the stadium.
Paul Bell, Chief Operating Officer at Nottingham Forest, said: “We are delighted to welcome Floki as an Official Partner and look forward to working closely with them ahead of the 2024/25 season. As one of the most innovative companies in this sector, we are excited to be working in partnership with the Floki community.”
Popularity of the EPL
The English Premier League (EPL) is the most popular sports league in the world. It has more viewers than the UEFA Champions League and the Bundesliga combined. In the 2022/23 season, the EPL had a total audience of 3.23 billion people. These matches were broadcast to 712 million households in 190 countries.
According to Nielsen, 2.01 billion viewers watched live streams of matches during the season. Additionally, 1.22 billion viewers tuned in to highlights shows and other related programming. English Premier League clubs also have a large social media following, with more than 500 million followers spread across Facebook (NASDAQ:), Instagram, TikTok, X and YouTube.
Nottingham Forest History
Founded in 1865, Nottingham Forest is a club with a rich history. It is one of only eight clubs, including Liverpool, Ajax, Bayern Munich and Real Madrid, to have won back-to-back European Championships. Nottingham Forest also has a strong online presence, with over 4.5 million followers across various social media platforms. This includes one million fans on Facebook, 670,000 followers on X, one million followers on Instagram, 1.2 million followers on TikTok and 184,000 subscribers on YouTube.
About Floki
Floki is the popular cryptocurrency and utility token of the Floki ecosystem. Floki aims to become the most well-known and used cryptocurrency in the world, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong, globally recognized brand thanks to strategic marketing partnerships.
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ContactCommunity Relations OfficerPedro VidalFloki[email protected]
This article was originally published on Chainwire
