Miami, Florida, August 13, 2024, Chainwire
Floki is proud to announce that Valhalla, Floki’s innovative PlayToEarn MMORPG, will be at the forefront of a high-profile advertising campaign during the 2024-25 English Premier League (EPL) season.
By leveraging perimeter LED panels during live games, this campaign will deliver massive global exposure and enhance brand credibility.
The English Premier League is the most popular sports league in the world, attracting more viewers than the UEFA Champions League and Bundesliga combined. In the 2022-23 season, the EPL had a cumulative audience of 3.23 billion.
The league, which is broadcast to 712 million households in 190 countries, reaches 2.01 billion viewers of live match programming during the season and 1.22 billion viewers of highlights shows and other non-live content, according to Nielsen data.
Premier League clubs also have a staggering number of social media followers, with over 500 million followers in total. Leading the pack, Facebook (NASDAQ:) has 240 million followers, Instagram has 157 million, TikTok has 56 million, X has 123 million and YouTube has 28 million.
LED advertisements around the perimeter of Valhalla will be strategically placed to maximize visibility. The ad system placed in front of the TV ensures that ads are prominently visible during broadcasts. Creative flexibility allows for dynamically customized advertising content. Branding will be visible within the event, providing exposure within the program.
The ads will ensure multi-channel coverage, making them viewable across multiple devices and platforms including broadcast, social media, mobile and web. There are no virtual overlays to interfere with Premier League ads, ensuring uninterrupted viewability. Additionally, minimal ad avoidance makes ads almost unavoidable for viewers.
According to the team, every minute of LED advertising airing generates a staggering 156 minutes of global on-screen viewability.
The advertising campaign will cover 100 minutes of advertising time throughout the season and will be broadcast globally to ensure a wide reach. At least 40% of the advertising inventory will be shown during matches of the league's top clubs.
The extensive campaign is expected to reach a massive global audience. In total, it is expected to reach over 200 million people, with around 1.2 billion impressions and a total screen time of almost 440 hours. In Europe, the campaign is expected to generate around 81 million impressions with a screen time of approximately 181 hours.
In Asia and Oceania, around 47 million impressions are expected with an on-screen duration of almost 168 hours. In Africa, the campaign is expected to reach around 48 million impressions and an on-screen duration of almost 34 hours.
This campaign will appear across some of the world’s biggest broadcasters including Sky Sports, TNT, Amazon (NASDAQ:) Prime, BBC (highlights), NBC Sports (including Peacock), USA Network, Telemundo, FuboTV (NYSE:), Optus Sports, Star Sports, Disney+ Hotstar, beIN Sports, Supersport, Sky Deutschland, Canal+, DAZN, Sky Italia, Astro, Now TV and Truevisions.
About Valhalla
Valhalla is a retelling of the classic creature-collecting adventure set in a vibrant and lively open-world MMORPG inspired by Norse mythology. Players interact with a diverse set of eccentric creatures called Veras, whom they discover, tame, train, and trade. Alone or as a clan, players participate in a dynamic player-driven economy to rise through the ranks of the community and achieve tactical supremacy on the hexagonal grid battlefield.
Website: Valhalla.game
About Floki
Floki is the popular cryptocurrency and utility token of the Floki ecosystem. Floki aims to become the most well-known and used cryptocurrency in the world, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong, globally recognized brand thanks to strategic marketing partnerships.
For more information users can visit Floki:
Website | YouTube | Telegram | Instagram | TikTok | Discord | Facebook | Reddit | Twitch
ContactCommunity Relations OfficerPedro VidalFloki[email protected]
This article was originally published on Chainwire
