Still “F1” by Apple.
Apple
Lights off and far we go.
“F1: The Movie” has not even reached the pictures of his theatrical career, but it is already Apple The best release of the movie.
The film, distributed by Warner Bros discovery.It extended more than $ 293 million at the global box office during the weekend. This exceeded “Napoleon” by Ridley Scott, which generated $ 221 million during his career in 2023, to become the most recalled theatrical launch of Apple.
The technology company has only sent a handful of films to cinemas with broad releases since it deepened the media business in recent years. “Killers of the Flower Moon” told $ 158 million worldwide, “Fly Me to The Moon” received only $ 42 million and “Argylle” generated $ 96 million in sales of tickets worldwide.
“'F1' is an extremely important film for Apple and the industry in general,” said Paul Dergarabedian, a senior media analyst. “It is a perfect test case for how a transmission service can develop a film that is tormented for the big screen while simultaneously promoting the film on the millions of small screens that its technological footprint puts directly in front of its subscribers.”
“F1” has greatly benefited from its association with IMAX. Before production, Apple and the main creatives of the film communicated not only to ensure the use of IMAX camera technology, but also a three -week launch in its theaters.
In fact, the “F1” agreement meant that Universal “Jurassic World Rebirth” did not receive an IMAX domestic launch and only appeared on IMAX screens in China. That film will also appear on the IMAX screens in Japan next month.
“F1” has generated $ 60 million of its total global tour of the IMAX theaters, a little more than 20% of its total gross so far. At the national level, the film has generated $ 27.4 million in ticket sales through IMAX projections, approximately 25% of the sales of the film in the United States and Canada.
While the film approaches $ 300 million in sales of global tickets, it still has a few more turns to be profitable for Apple. The film cost between $ 200 million and $ 300 million to make reports, and an estimated $ 100 million for the market. The study is also dividing the receipts with Warner Bros. and the theaters.
“Naturally, a Mega budget film such as 'F1' can have a fairly long path towards the profitability given the various income divisions with cinemas and Warner Bros. also, but Apple has the resources and cash reserves to assume that risk,” said Dergarabedian.
For Apple, success looks very different from traditional studies. Entertainment is not the company's main income driver, not even close. Apple has a market capitalization of $ 3 billion and generates most of its income from its technological devices set.
And Apple is not just spending money on movies and television products to try to boost your phones, televisions and computers.
“We got into this business because we thought it would be a good business,” said Apple Services Chief Eddy Cue, in a recent Bloomberg interview. “And to continue doing great things, it needs companies to be profitable.”
Apple has won impulse in the space of pop culture with shows such as “Ted Lasso”, “Severance” and “The Studio” and was the first streamer to win the award for the best film in the Oscars for “Coda” of 2021.
Disclosure: Comcast is the nbcuniversal and CNBC parent company.
