Reckitt Pro Solutions is a Business Reporter client.
Reckitt Pro Solutions, the B2B division of Reckitt, specialists in hygiene, health and nutrition, has laid the foundations of a strong business in Europe, Australia and New Zealand. In just four years of existence, it has achieved double-digit growth year over year and has developed a portfolio of trusted products that provide exceptional hygiene and help strengthen businesses.
Rounding out the Best of British Industry award, the Reckitt Pro Solutions team shares the insights and trends supporting the company's rapid expansion.
Creating professional solutions
In 2020, during the height of the pandemic, Reckitt opened its professional division in Europe, supporting businesses with a portfolio of hygiene products to create more hygienic spaces ready for employees and customers to return.
This new platform, Reckitt Pro Solutions, has focused on delivering its value proposition to clients focused on:
- Effective products that provide exceptional performance and hygiene results.
- Helping companies reduce cleaning times and costs
- A portfolio that helps companies meet their sustainability and safety commitments.
- Hygiene in trend
The Reckitt Pro Solutions proposition addresses key trends affecting major commercial cleaning industries such as offices, schools and hotels, restaurants and cafes (HoReCa), and includes:
A new standard of cleanliness: High cleaning standards help businesses meet the expectations of the 91 percent of people who expect higher cleaning standards after the pandemic.
Productivity and efficiency: Businesses are facing rising labor costs, along with mid-single-digit inflation and staff shortages. According to a 2023 British Cleaning Council surveyThere are at least 225,000 vacancies in cleaning and hygiene in the UK alone.
Hybrid work: Only 35 per cent of businesses in the UK report that their offices are fully occupied..
Cleaner and greener workplaces: 80 percent of cleaning companies cite sustainability as one of their top procurement priorities.This is a key focus for Reckitt Pro Solutions to help its customers meet their sustainability goals through its range offering and guidance on hygiene protocols.
Reckitt Pro Solutions addresses these business trends with its offering of effective, efficient and exceptional cleaning and hygiene solutions that help strengthen businesses. Reckitt Pro Solutions has demonstrated strong double-digit growth each year of operation following significant partnerships with distributors, end-customer companies and events.
Developing the portfolio
Reckitt Pro Solutions has been innovating the Reckitt portfolio to meet B2B commercial cleaning needs.
Dettol is the world's leading disinfectant brand, with over 90 years of experience helping to deliver world-class hygiene standards globally.
Dettol Pro Solutions includes a range of surface cleaning disinfectants and liquid hand soaps, helping to set excellent standards of disinfection and sanitation in commercial spaces.
Finish is the leading brand in automotive dishwashers worldwide. Finish and Quantum Professional, the B2B range, offer professional results for a five-star service. This is of vital importance for companies, given that 86 percent of customers who experience dirty dishes do not return to the same establishment.
Reckitt Pro Solutions clients also cite an increasing focus on sustainability to meet their own clients' expectations.
Reckitt's purpose-driven brands have begun their sustainability journey with a series of goals for the coming years. The company's commitments involve landmark goals such as a 50 percent reduction of virgin plastic in packaging by 2030 compared to 2020 and a 65 percent reduction in chemical footprint over the same time period.
Recent developments for Air Wick in offices and HoReCa spaces delivered 24/7 Active Fresh, a non-aerosol car spray, which was recently voted the number one innovation of 2024 by Tomorrow's Facilities Management. It has 95 percent ingredients of natural origin and does not contain dyes or propellants. Dosage control allows companies to control the volume of scenting, so that fragrance is maximized and the cost associated with over-scenting a space is minimized.
Meanwhile, partnerships with the World Wildlife Fund (WWF) to improve wildlife protection for wild flowers and butterflies in the UK, Australia and Mexico take sustainability beyond facility walls and demonstrate the Reckitt leadership on an important business issue. In Australia, a three-year partnership with WWF aims to save 120 threatened native wildflowers from extinction, which in turn will help protect the country's native flora and biodiversity.
In addition to cleaning and hygiene solutions, Reckitt Pro Solutions offers a full-service offering. Starting with site assessments for cleaning and hygiene needs, as well as evaluating existing protocols, to developing a customized plan to improve the cleaning provision at a property, Reckitt Pro Solutions helps strengthen businesses and protect the people who work there.
Reckitt Pro Solutions also provides a valuable set of client tools to help strengthen businesses, including:
- Product information sheets
- Product catalogs
- Hygiene guides
- Customer Activation Assets
- Digital Activation Assets
- Experienced teams of experts
But while these are essential elements for the client, the greatest value is obtained from the application of Reckitt's research work. Hygiene guidelines and protocols are based on the latest research conducted by Reckitt's team of scientists. In partnership with the University of Arizona, Reckitt Pro Solutions commissioned and conducted real-world research on germ transmission in community spaces. A real-world study conducted in public areas of a hotel examined how targeted cleaning and disinfection protocols can help promote better hygiene standards around the world.
Reckitt Pro Solutions also values the voice of its audience as part of its development process. Customer insights are at the heart of everything we do, and we really see the value in analyzing dedicated third-party market research and listening to customers directly to understand the pain points they experience in their facilities.
Working together
Reckitt Pro Solutions has made a strong four-year start and over the coming years will continue to develop its offering for commercial clients and play a key role in strengthening businesses by delivering exceptional hygiene and cleaning solutions.
This year, Reckitt Pro Solutions will be at Interclean Amsterdam, in Hall 11, Stand 403, ready to meet and interact with companies, whatever their size or industry, from anywhere in the world.
You can contact Reckitt Pro Solutions at [email protected]through the website or in the LinkedIn pagefeaturing updates on our exceptional hygiene and cleaning solutions.
