Sydney, Australia, August 19, 2024, Chainwire
With over AUD$2 billion in total sales to date, Easy Crypto today announces the launch of a new “beginner’s wallet” aimed at Australians looking for an easier way to buy, trade, hold and sell their cryptocurrencies.
Easy Crypto, New Zealand’s largest non-custodial cryptocurrency exchange platform, is expanding its trans-Tasman presence into Australia with its first Australian wallet aimed at those new to the world of cryptocurrency. Easy Crypto Wallet has been designed to provide the simplest and most secure experience for anyone looking to manage their own cryptocurrency. It acts as “one wallet for all your cryptocurrencies”, offering investors a wide range of 50 popular coins backed by the latest security and recovery technology, all within a single, simple app.
While there are other cryptocurrency wallets on the market aimed at experienced crypto investors who are familiar with the technical processes and industry jargon, Easy Crypto’s wallet is specifically designed to meet the needs of crypto beginners. It aims to onboard the next wave of first-time crypto investors by simplifying the buying, selling, exchanging, and storing of cryptocurrencies, and its hundreds of thousands of current users can attest to that.
Easy Crypto's all-in-one wallet was originally launched in New Zealand in November 2023.
Demand for cryptocurrency wallets is growing in line with increasing institutional adoption of the asset and acceptance of cryptocurrencies as a viable investment option. In 2023, the total number of cryptocurrency wallet users globally was 84.02 million, up from 76.32 million in 2021 (source: Polaris (NYSE:) Research).
There is growing interest from ordinary Australians of all ages to invest in cryptocurrencies, but many potential consumers don’t know where to start. It is estimated that 1 in 5 Australians currently own cryptocurrencies and many more are expected to get into crypto investments in the coming years.
“There are a lot of wallets and competitors in this space, but most are focused on catering to what the industry calls ‘crypto bros’ – the experienced crypto core. These wallets are not user-friendly and have not been designed for beginners who don’t want to miss out on the next crypto bull run,” explains Paul Quickenden, Chief Commercial Officer at Easy Crypto.
Recognizing that first-time cryptocurrency investors want to be able to “buy” and “safely store” their cryptocurrencies with ease and confidence has been key to the new wallet design. Every button and feature of the Easy Crypto wallet has been field-tested with a variety of consumers of all ages, backgrounds and genders.
“Easy Crypto believes our new all-in-one wallet will facilitate a seamless ‘on-ramp’ into cryptocurrencies. Our Easy Crypto wallet puts you in control as customers hold their own coins, not Easy Crypto, so we cut out the middleman and give users complete certainty of where their crypto is,” Paul added.
Additionally, consumers won’t have to worry about losing access to their wallet thanks to cutting-edge security and recovery features. This means that consumers are protected from the complicated seed phrases associated with traditional crypto wallets. This includes incorporating enterprise-grade security technology, such as multi-party computation (MPC), into a consumer wallet.
“With over 1 million Australians looking to invest in crypto assets next year, Easy Crypto wants to help make this more accessible by actively supporting the next generation of crypto-curious investors to get on board faster and reach that next million sooner,” adds Paul.
Users can experience Easy Crypto Wallet and take control of their digital assets by visiting wallet.easycrypto.com or downloading the app via Google (NASDAQ:) Play Store or Apple (NASDAQ:) App Store.
Press enquiries for Easy Crypto Australia: Bespoke Co. Amber Daines: [email protected] or +61 404 145 939
About Easy Crypto
Easy Crypto, now expanding into Australia with the recent launch of a new cryptocurrency wallet, is New Zealand’s leading cryptocurrency retail platform offering customers a safe and simple way to buy, sell and trade over 160 cryptocurrencies including , , Tron and many more. Launched in 2018 by siblings Janine and Alan Grainger, Easy Crypto has since transacted over NZD$2.2 billion in total sales to date. Easy Crypto’s mission is to make crypto assets accessible and understandable to everyone, so that everyone can participate in the cryptocurrency market. Easy Crypto is headquartered in New Zealand with a growing international presence that so far includes Australia and South Africa.
For more details:
Easy Crypto Wallet: Finally, an easy-to-use cryptocurrency wallet
Easy Crypto: The fastest way to buy bitcoins in Australia
ContactPR Manager at Easy Crypto AustraliaAmber DainesTailor-made company.[email protected]
This article was originally published on Chainwire
