The atmosphere at the Disney Bundle Celebrating National Streaming Day at The Row in Los Angeles on May 19, 2022.
Presley Ann | Getty Images Entertainment | Getty Images
Disney is raising prices on its streaming platforms.
Starting in mid-October, most Disney+, Hulu and ESPN+ plans will cost between $1 and $2 more per month, according to a press release published Tuesday. Hulu’s most expensive plans, which include live TV, will cost $6 more per month.
Disney+ basic and premium will be priced at $9.99 and $15.99, respectively. Hulu with ads will cost $9.99 per month, while Hulu without ads will cost $18.99 per month. ESPN+, which includes ads, will cost $11.99 per month.
The price increases come as Disney continues to push customers toward packages to get more for their money.
For some time now, Disney has offered a bundle of its own services, either Hulu and Disney+, or the two streaming services plus ESPN+. The existing Disney+ and Hulu bundle, with ads, will also see a price increase this fall, from $1 to $10.99 per month. The same ad-free bundle will not see any price increase from its current rate of $19.99 per month.
Disney has also partnered with Warner Bros. Discovery to offer a bundle that would include Disney+, Hulu, and Max. In July, the companies announced that the bundle would be available for $16.99 with ads and $29.99 without ads, noting “a 38% savings compared to the price of the services purchased separately.”
Disney also aims to entice subscribers with ABC News Live and a playlist featuring preschool content, available to all subscribers starting Sept. 4, according to Tuesday’s release. The company plans to introduce four more curated playlists for premium subscribers.
“Playlists are the latest example of how we're delivering the best value and experience to our subscribers every time they open Disney+,” Alisa Bowen, president of the streaming platform, said in the press release.
Disney will report its fiscal third-quarter earnings before the start of trading on Wednesday.
