Crypto.com, the Singapore-based digital asset exchange, said today that more than 100 million people around the world are using its services.
According to their press release, this milestone was achieved shortly after the release of the new Crypto.com brand film, INEVITABLE, which is part of the Fortune Favors the Brave campaign. It also comes on the heels of the full operational approval it received from Dubai's Virtual Asset Regulatory Authority (VARA) in April.
“Positioning our brand through engaging campaigns and iconic partnerships has made Crypto.com a household name,” said Kris Marszlek, CEO of Crypto.com.
“But what I am most proud of is the fact that we have surpassed the 100 million user milestone while building the most regulated platform in the industry by being the leader in global licensing and registration. There were no shortcuts to reaching this milestone. “It was a team effort and we will continue to build for the next 100 million users.”
Since its founding in 2016, the company has been actively expanding its global compliance records, particularly amid increasing regulatory scrutiny of the industry.
Over the past year, Crypto.com has had its ups and downs, gaining operational approvals in Singapore, France, Brazil and the United Kingdom, but also having to deal with regulatory fines in the Netherlands, staff layoffs and struggling to maintain ramps. access to fiat money. operating during last year's banking crisis.
Additionally, Crypto.com hit a roadblock in the South Korean crypto market after local regulators delayed approving the leadership transition of a local entity. The exchange gained regulatory approval in South Korea in 2022 and planned to launch a retail app on April 29.
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“For almost a decade we have been building for the long term, with security, compliance and trust at the center. This is what truly sets Crypto.com apart and is reflected in our long-term partnerships and our latest film. “We have come a long way and we are excited about what lies ahead,” added Steven Kalifowitz, Chief Marketing Officer at Crypto.com.
Founded in 2016, Crypto.com offers an exchange platform, a digital wallet, and several other services. The company is authorized as an Electronic Money Institution by the UK financial regulator.
