Portuguese football superstar Cristiano Ronaldo has launched his fourth non-fungible token (NFT) collection in collaboration with Binance, the world's largest cryptocurrency exchange.
The new collection, set to debut on May 29 on Binance NFT Marketplace, will celebrate Ronaldo's career under the theme “Forever Worldwide: The Road to Saudi Arabia.” The collection chronicles Ronaldo's journey from his beginnings in Madeira to his current status as a world football icon.
The exact number of NFTs in the new collection will be revealed at launch. While pricing details remain undisclosed, Binance has indicated that all “regular NFTs” will be priced uniformly, while the “final super rare NFT” will be priced differently.
Ronaldo's partnership with Binance has not been without challenges. The soccer star is currently embroiled in a class-action lawsuit in a US district court in Florida, stemming from his previous involvement in NFT sales with Binance.
The plaintiffs claim that Ronaldo's endorsement influenced their investment decisions, causing them substantial financial losses. They are asking for damages exceeding one billion dollars.
The 'Forever Worldwide: The Road to Saudi Arabia' collection features NFTs representing important locations in Ronaldo's career. The artworks are created by artists with personal connections to these places.
“I am excited that this new NFT collection with Binance offers fans parts of my journey throughout my football history,” said Ronaldo. “Each location in 'Forever Worldwide: The Road to Saudi Arabia' means a lot to me personally, and I can't wait for fans to see the great moments of my career through this special art collection.”
Sarah Dale, Director of Brand Partnerships at Binance, highlighted the importance of the collaboration, stating: “Cristiano Ronaldo's journey has inspired fans around the world. “This collection of NFTs, created with the best rewards for sports fans, opens new horizons for NFT utility and fan engagement.”
The NFT collection will launch in two installments during the upcoming football season and will culminate with a special auction in June for a limited collection of Super Rare (SSR) NFTs.
The first installment, launching tomorrow, includes NFTs representing Madeira, Lisbon and Manchester. The artists will highlight Ronaldo's beginnings in Madeira and Lisbon, and then his rise in Manchester. Meanwhile, the second drop will depict Ronaldo's success in Madrid, Pasquale Garibaldi and will also capture his recent chapter in Saudi Arabia.
In mid-June, a limited collection of seven SSR NFTs designed by local artist Mr. Dheo will be available via an online auction from June 14 to 18. Additionally, fans who collect all Drop 4 NFTs will benefit from a 'Collect to Win' campaign. ', which provides rewards such as vintage jerseys, football tickets, signed posters and personalized video responses from Ronaldo.
