Craft beer brand BrewDog could be sold after the company began the process of finding new investors.
The Scottish beer brand recently announced plans to close all of its distilling brands, meaning it would no longer produce any of its spirits, including Duo Rum, Abstrakt Vodka and Lonewolf Gin, at its distillery in Ellon, Aberdeenshire.
The company, founded in 2007, said it made the decision to focus on its beer brands, including the wildly popular Punk IPA, Elvis Juice and Hazy Jane.
Now, in a statement, a BrewDog spokesperson said the company had appointed Alix Partners to “support a structured and competitive process to evaluate the next phase of investment for the business.”
The statement said: “Like many companies operating in a challenging economic climate and facing sustained macroeconomic headwinds, we periodically review our options with a focus on the company's long-term strength and sustainability.
“Following a year of decisive action in 2025, which focused on cost and operational efficiency, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business. This is a deliberate and disciplined step with a focus on strengthening the long-term future of the BrewDog brand and its operations.”
Although no decision has been made, a sale is being considered.
In a statement, BrewDog added: “BrewDog remains a global pioneer in craft beer – a world-class consumer brand, the UK's number one independent brewer and with a highly engaged global community. We believe this combination will attract substantial interest, although no final decisions have been made.”
According to Sky News, AlixPartners had begun canvassing potential buyers in recent days.
The company, which has 72 pubs worldwide and four breweries in Scotland, the United States, Australia and Germany, said its breweries, bars and venues will continue to operate as normal. It employs 1,400 people across the organization.
BrewDog founders James Watt and Martin Dickie are the company's largest shareholders along with private equity firm TSG, which invested £213 million in 2017, making it a 21 per cent shareholder.
In 2024, the beer brand grossed £357 million in sales and is a major independent brewer with a 4 per cent market share of the UK grocery market.
