Rivian has fired about 200 employees while the electric vehicle manufacturer is preparing for an American economy with less incentives to be ecological.
The manufacturer of electric vehicles of truck and sports utility is preparing for a challenging year in which it plans to launch a more affordable model, even when it becomes more expensive to buy an EV.
A company spokesman said layoffs are equivalent to approximately 1.5% of its total staff of almost 15,000. The Wall Street Journal first reported the layoffs.
Rivian is among the many automotive companies that prepare for changes in federal tax credits.
According to President Trump's great beautiful bill, the fiscal credit of $ 7,500, which some buyers receive for purchasingevs, will expire at the end of this month. The credit of up to $ 4,000 for EVs used will also end.
It is an abrupt investment of the efforts of the Biden era to address the emissions of climate change of gasoline cars.
Transport is the most significant source of climate warming emissions in California and the United States, and experts warn that the sector should become much cleaner to avoid the worst effects of global warming.
In California, approximately a quarter of new cars sold are completely electric or plug -in hybrid vehicles, according to the California Energy Commission.
That progress could stop. It is expected that the elimination of planned state credits buffers EV sales, which have already slowed down due to the decrease in consumer interest and high rates in imported cars.
Anticipating a deceleration in the demand as the incentives end, General Motors has fired 360 workers in Detroit due to the slow production of GMC Hummer EV and Cadillac Escalade IQ. Volkswagen plans to temporarily overcome 160 employees and slow down the production of your electric SUV.
The newest model of Rivian, the R2 SUV, is scheduled to leave next year.
“We have made some recent changes in the commercial team as part of a continuous effort to improve the operational efficiency for R2,” wrote a Rivian spokesman in a statement to The Times.
It will be one of the most affordable options of the company, from $ 45,000. Its current SUV R1S begins at $ 76,900. At this price level, Rivian can compete with other EV companies such as Tesla, which also has a model from approximately $ 45,000.
Rivian made a name for the first time with his electric trucks with terrestrial tones, which debuted in 2018. The company was founded in Florida and moved to Irvine in 2020, where it is based today.
The introduction of its heavy -duty EV initially attracted more tributar consumers, with some of the models that wore label prices above $ 120,000.
After publicly taking the company in 2021, the retailer has faced a series of challenges. He has had to deal with supply chain problems, pronounced price points and order delays.
Like all EV companies, they are now struggling with policy changes outside Washington.
Because Rivian only manufactures EV, the company's sales have derailed with changes in compliance credits. Previously, the company would sell these credits to other automotive companies that needed to comply with the fuel economy and emission standards.
In its second quarter, the company reported a loss of $ 1.1 billion.
Rivian's shares have risen about 5% this year. That is less than half of the gain of the compound index Nasdaq Technological heavy for the same period.
