Palo Alto, United States, June 20, 2024, Chainwire
The multi-year agreement combines Aptos' blockchain technology and Web3 onboarding guidance provided by Aptos Labs with NBCUniversal's world-renowned media and entertainment brands.
Aptos Labs today announced a long-term strategic development agreement with NBCUniversal aimed at revolutionizing fan, loyalty and gaming experiences through blockchain and Web3 technology.
The deal will explore the integration of accessible blockchain technology and Web3 with NBCUniversal properties, connecting fandoms to the content they love.
“Our goal is to bring world-class, internet-ready blockchain products and solutions to the market,” said Mo Shaikh, co-founder and CEO of Aptos Labs. “We look forward to working with NBCUniversal and leveraging the Aptos blockchain to explore deepening relationships with fans and providing unique entertainment experiences.
“Today's media and entertainment landscape is changing rapidly, and fan experiences and preferences are driving those changes far more than in previous times,” said Greg Reed, vice president of Technology Partnerships at Universal Pictures. “Our multi-year partnership with Aptos Labs will help us deepen our relationships with fans so we can create and deliver more of the media and entertainment experiences our audiences crave.”
Aptos will expand on NBCUniversal's previous initiatives that cultivated fan engagement using Web3 and blockchain technologies, including a digital scavenger hunt at Halloween Horror Nights at Universal Studios Hollywood and Universal Orlando Resort. Universal Pictures has also launched several blockchain-based gaming experiences to promote its theatrical releases. This partnership will further explore Web3's potential to foster interconnected digital experiences across NBCUniversal platforms.
About Aptos Laboratories
Aptos Labs, co-founded by Mo Shaikh and Avery Ching, is dedicated to creating better networking tools and seamless usability to bring the benefits of decentralization to the masses. Having raised over $400 million, Aptos Labs is backed by top-tier investors including a16z, Jump Crypto, Binance Labs, Dragonfly, PayPal (NASDAQ 🙂 Ventures, Andreessen Horowitz, and Franklin Templeton Investments. For more information :
About the Aptos network
Aptos is a next generation Layer 1 blockchain. Aptos' innovative technology and programming language, Move, are designed to evolve, improve performance and strengthen user protections. Users can visit to learn more about the Aptos blockchain.
ContactCommunications advisorBrian PrincipadoSuitable Laboratories[email protected]
This article was originally published on Chainwire.
