Animoca Branded Lost Club Toys Integrates into The Binary Holding Ecosystem to Deliver Greater User Engagement for Telecom Partners
Dubai, United Arab Emirates, March 22, 2024, Chainwire
The partnership will bring a Move2Earn platform, a PokemonGo-style AR game and more to over 100 million users through TBH's Telco infrastructure.
The Binary Holdings, a leading provider of Web3 infrastructure for telcos, BFSI, gaming and e-wallets in emerging markets, announces the integration of Lost Club Toys, the brainchild of co-founders of award-winning filmmaker and musician Daniel Grove and Kosmo Kint. This innovative integration promises to redefine the scope of user activation, engagement and infrastructure tools, leveraging Lost Club Toys' Web3 lifestyle brand and The Binary Holdings' vast network of over 40 million users.
Since its inception, Lost Club Toys has captivated audiences around the world with its mission to spread joy through music and dance. The project uses blockchain technology to connect fans with key people in the dance music ecosystem, giving them new ways to access their favorite creators, clubs and brands. The quirky characters, affectionately known as the Toys, first burst onto the scene in 2022 as the official mascots of Token 2049, Asia's premier crypto conference, where their infectious energy continued to light up the screens at the famous Ce La Vi nightclub in Lo top of the iconic Marina. Casino Bay Sands at After2049, the official Token 2049 afterparty.
Since then, Lost Club Toys have partnered with some of the biggest names in the music industry, including DJ Mag's world's number one club Hï Ibiza, progressive party brand HE.SHE.THEY and superstar DJs Amemé and ARTBAT, and have continued to make appearances at prestigious events such as the Formula 1 Grand Prix in Singapore, Monaco, Las Vegas and Abu Dhabi.
Through this integration, Lost Club Toys gains access not only to The Binary Holdings' 40 million user base, but also its total reach of 100 million users in the emerging markets it serves, opening doors to new opportunities for localized cultural expression and engagement at scale. More importantly, the move comes in response to growing demand for user activation among the key partners The Binary Holdings serves. With a full suite of products in the works including digital stickers, a Move2Earn platform, merchandise, plush toys, fashion and accessories, and even a PokemonGo-style AR game, The Lost Club Toys will allow The Binary Holdings to provide greater activation and engagement of the user. tools to your partners by using dynamic IP. The toys are similar to Sesame Street characters, but for all ages, genders and cultural identities, making them perfectly adaptable to brand partnerships across multiple verticals.
“We look forward to sharing Toys' infectious spirit and positive dance message with The Binary Holdings' millions of users in emerging markets and beyond.” said Lost Club Toys CEO Daniel Grove.
“Partnering with Lost Club Toys marks an exciting milestone for The Binary Holdings.” said Manit Parikh, CEO of The Binary Holdings. “Their unique blend of music, dance and cultural impact perfectly complements our vision of enhancing user engagement and usability. Together, we hope to create immersive experiences that resonate with audiences around the world.”
Lost Club Toys' impressive list of investors and advisors further underscores the strategic importance of this integration. As a portfolio company of Animoca Brands, Lost Club Toys benefits from the backing of an industry giant with stakes in OpenSea, Magic Eden and Bored Ape Yacht Club. With advisors such as Patrick Grove, President and CEO of Catcha Group, and Marek Kotewicz, Founding Builder and Developer of and, Lost Club Toys is well positioned for continued success in the digital space.
About binary holdings
Binary Holdings is a leading provider of Web3 infrastructure for telecommunications, BFSI, gaming and e-wallet businesses in emerging economies in Southeast Asia, the Middle East, Africa and LATAM. Headquartered in DIFC, UAE, the company emphasizes innovation and opportunities across its diverse business ecosystem.
About Lost Club Toys
Lost Club Toys is a cultural phenomenon founded by co-founders of award-winning filmmaker and musician Daniel Grove and Kosmo Kint. Through its whimsical characters and vibrant performances, Lost Club Toys seeks to spread joy and positivity to audiences around the world, transcending borders and celebrating the universal language of music and dance.
Contactaccount ManagerSidharth DilipLuna PR[email protected]
This article was originally published on Chainwire.
