Airlines, technology and gold: the most popular shares and funds that investors are buying in 2025 before the ISA deadline


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Isa's season is quickly approaching: the end of a financial year and the beginning of the next one, with investors (and savers!) Trying to use as much as possible of its allocation before April 5, at which time the annual allocation of £ 20,000 per person is restored.

While there is a continuous discussion about whether ISA's limits in cash could be reduced, the general assignment is a situation of use or losing it: unused assignments cannot be transferred to the next financial year.

At the beginning of 2025, investors in Isa shares and shares have been putting money in a variety of individual companies and funds in the hope of generating returns that can help overcome inflation and even interest rates, particularly long -term.

AJ Bell, one of the largest investment platforms in the United Kingdom, has shared data on what its ISA clients have been buying this year, with some family names among the ten main companies that are bought together with some perhaps more surprising.

The American chip manufacturer Nvidia, previously the company that quotes on the most valuable list on the planet, occupies the first place at the beginning of the year on the platform and is followed by Microstrategy, a company that essentially buys Bitcoin and that was renamed the strategy last month. British companies in housing, insurance and trips are also in the most popular list.

“DIY investors have been occupied by filling their ISA before the end of the fiscal year on April 5,” says Dan Coatsworth, AJ Bell investments analyst. “ISAs are an excellent way to accumulate wealth and protect their profits and income from Taxman.

“Exposure to global and American markets and generous dividend payers were key issues, as expected from ISA users. However, there were some surprises, including a change in the behavior of fans of investment confidence, and shares investors were taking many opposite bets. “

From Bitcoin to coaches, energy houses

These opposite bets may include the fashionable retailer JD Sports, a favorite of British investors for a long time, but one whose price of the shares has dropped more than 40 percent during the last six months. The Easyjet airline increases by three percent in the same time frame, but has dropped ten percent for a year.

The complete list of more popular actions and actions on the platform, for net flows from January 1 to February 28, were:

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These options could be grouped into three different categories, added by Mr. Coatsworth, including “high risk investments linked to cryptocurrencies and AI, generous dividends payers, such as the retirement savings group, Phoenix, and that favor companies are potentially buying with the hope of a rebound.”

(Adobe stock/the independent)

Extend your eggs on several baskets

Out of individual actions, the data on funds that offer a more diversified approach showed a continuous preference by investors for passive actions or low -cost tracker, instead of actively more expensive administered funds.

The funds generally focus on a sector, theme or geographical region, so an S&P 500 fund, for example, tracks the performance of the largest companies in the United States, while a physical gold background would seek to follow the performance of the price of the precious metal by having ingots.

The most popular AJ Bell list was as follows:

  1. Fidelity index world
  2. Vanguard S&P 500 ETF
  3. Royal London in the short term of markets
  4. HSBC Ftse All World Index
  5. ISHARES S&P 500 ETF
  6. Ishares Gold Physical etc
  7. Vanguard Ftse All World
  8. Ishares Ultrashort Bond ETF
  9. Vanguard Ftse Global All Cap Index
  10. HSBC American Index Fund

“United Kingdom investors are increasingly losing faith in the ability of fund managers to constantly overcome the market. By avoiding active funds, investors choose the smallest cost of simply tracking the market. It's easy to see why, ”said Coatsworth.

“AJ Bell's research recently found that less than a third (31 percent) of the funds administered actively overcome a passive alternative in the last 10 years.”

Finally, data on investment trusts also show the performance offered from payments.

Determine the prices of the actions in some areas and the wide discounts of the value of the net assets (NAV) have raised the yields in some cases. Here are the ten main trusts on the AJ platform this year and its yields at the time of publication:

  1. Investment Trust of the City of London – 4.7%
  2. Twenty -four selected monthly income – 8.5%
  3. JPMORGAN GLOBAL GROWTH AND INCOME – 3.9%
  4. Obligation Law – 3.5%
  5. 3I Group – 1.5%
  6. The renewable infrastructure group – 10.0%
  7. Greencoat UK Wind – 9.1%
  8. Henderson Far East Inome – 11.3%
  9. Open European logistics income – 6.1%
  10. Supermarket income reit – 8.8%

“Investors can see such trusts as bargains given many large discounts for the value of their underlying portfolio. The great yields offer compensation so that the actions are in disgrace, but there is still uncertainty when or if those discounts will begin to limit, ”said Mr. Coatsworth.

All dividend earnings or capital appreciation are tax free when they are made in an ISA wrap.

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