Sofia, Bulgaria, June 27, 2024, Chainwire
AdEx announced the launch of its platform, repositioning itself as a tool primarily for Web3 advertisers looking to engage with a broader Web2 audience. The updated platform introduces several technological advancements, including the integration of Artificial Intelligence (AI) and Zero Knowledge (ZK) privacy protocols.
The AdEx platform has undergone significant improvements to provide better service to advertisers:
– Reduced campaign rates: Fees are now 7%, with a reduction to 4% when using ADX tokens.
– Deposit incentive: Advertisers who deposit more than $10,000 will receive a 30% bonus on their deposit, boosting their ad spend.
– Focus on advertisers: The platform redesign prioritizes the needs of advertisers, integrating with supply-side platforms (SSPs) to expand available ad inventory.
– Expanded payment options: Advertisers can now use a variety of payment methods, including cryptocurrencies such as USDT, USDC, ADX, and DAI.
– Polygonal network support: This addition aims to provide faster transactions and lower fees.
– AI and zero knowledge technology: These new features are designed to optimize ad performance and improve user privacy.
Since its founding in 2017, AdEx has grown from a crowdfunding initiative that raised over $10 million to a platform focused on the digital advertising industry. The platform has grown to include several beneficial features for advertisers, including the introduction of Ambire Wallet and subsequent rebranding phases. The current update marks a continued focus on integrating advanced technologies to improve advertising effectiveness and privacy.
With the launch, AdEx is enhancing its offering for advertisers, focusing on technology integration and platform usability to meet the changing needs of the digital advertising industry.
About AdEx:
AdEx represents a next-generation advertising technology solution that aims to address and correct some of the most prominent inefficiencies in the online advertising industry, such as ad fraud, lack of transparency in reporting and user privacy. Founded in 2017 as a decentralized ad exchange, AdEx has evolved into a demand-side platform (DSP) that serves the needs of Web3 advertisers. This transformation allows them to access untapped audiences of potential cryptocurrency users through programmatic advertising. Notable advantages of the platform include minimal fees (only 7% for launching a campaign), premium publishers, stablecoin payment options, and enhanced security.
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ContactCommunicationsIvan Manchev[email protected]
This article was originally published on Chainwire.
