AB Tasty is a Business Reporter client.
Discover how AB Tasty's rebrand reflects its commitment to the digital experience, to humans, to change and the relentless pursuit of progress everywhere.
This month, experience optimization platform AB Tasty unveiled its new brand identity. The rebrand reflects its commitment to a “test and learn” culture, which is reshaping experience optimization through cutting-edge innovation and expertise. After a year of incredible growth, which included expanding AB Tasty's personalization offering with a new AI technology acquisition, the company has established itself as a premier experience optimization partner by combining an all-in-one platform with deep customer insight, allowing brands to reach people at a new level.
The new brand identity, represented in “experimentation blue” and “crash test yellow”, gives an exciting and electric look to AB Tasty's presence in the market. After years of growing from an A/B testing platform to a one-stop shop for experience optimization across the entire customer journey, AB Tasty is excited to share a brand that aligns with its position in the market as a partner that helps organizations push their ideas even further.
“Our new brand identity is about pushing ourselves and our customers to new heights,” says Marylin Montoya, vice president of marketing at AB Tasty. “Business culture has long been defined by not being afraid of failure, but rather accepting it as a necessary part of growth. With this new visual identity and brand voice, we are demonstrating that AB Tasty is a partner that drives innovative ideas and encourages our customers to change from the inside out.”
However, this rebrand is not just a new look; it's also about getting closer to customers and partners. Because what is more human than learning from failures and striving to improve? AB Tasty values collaboration with its partners and embraces change and progress as integral parts of growth. This new voice reflects a commitment to evolve together with partners, fostering a customer-centric culture based on dedicated support.
While focusing on the digital experience, AB Tasty has learned to pivot with its customers and help them do the same.
Other factors underpin the new look. One of the key pillars of AB Tasty is its 13 years of experience helping and advising clients. It is also a reflection of the challenge (for us and our customers) to “dare to go further”, the key slogan of this radical rebrand. Change requires human effort, which is why AB Tasty works hand in hand with its clients to push the limits.
Combining three essential components – the human approach, our market expertise and our unified platform – this rebrand positions AB Tasty as a market leader in digital experience, seeing progress everywhere.
AB Tasty experienced its three most successful quarters during 2023, with year-over-year growth of 35 percent. This includes the signing of giants Christian Louboutin, Papa Johns, Puma, Audi and Unique Travel Corp, the global representative of Sandals & Beaches Resorts. We also made progress in the APAC market with David Jones, FWD Insurance and NTT Docomo.
Last year there were two more developments. Our new AI-powered search and recommendation feature helps businesses personalize and boost their website services, while EmotionsAI, a market-first emotion-based personalization technology, enables businesses to personalize messages based on the emotional triggers of your visitors. These cutting-edge technologies establish AB Tasty as a leader not only in experimentation but also in personalization: he was named a Google Partner after the demise of Google Optimize.
“2023 was a big year for AB Tasty, with tremendous growth, migrating to one platform and further expanding our reach in AI personalization,” says Alix de Sagazan, CEO and co-founder of AB Tasty. “Time and again we have been told that our people, the AB Tasty team, are what really make the difference. This historic year was made possible by the work of our incredible team who put customers first. We look forward to continued growth and global expansion in 2024.”
Building on the successes of 2023, AB Tasty is prepared for a transformative year ahead. By embracing a culture of innovation and adaptability, the company is not simply content with past achievements but strives to set new benchmarks in the digital experience optimization landscape. The addition of artificial intelligence to AB Tasty's repertoire underlines its commitment to staying at the forefront of technological advances.
AI is poised to help create personalized user experiences on digital platforms, and AB Tasty is at the forefront. With a focus on collaboration and inclusivity, the company's ethos of “one team, infinite dreams” remains the driving force behind its collective vision for the future. Looking ahead, the promise of sustained growth and innovative solutions defines AB Tasty's trajectory for 2024.
About AB Tasty
At AB Tasty, we are your partner in driving great ideas even further through optimization. We do this by empowering brands to create better experiences using personalization, experimentation, recommendations, search, and the only emotion-based targeting solution on the market. Our all-in-one platform offers web solutions and APIs for a unified approach to creating seamless experiences. We are a trusted optimization and innovation partner for over 1,100 brands including Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, LVMH and many others. Our global team of experts is what sets us apart with an unmatched customer-first mentality built into the company culture.
For more information, visit www.abtasty.com.
